Storytelling may be a current buzzword but that doesn’t belittle the efficacy of telling a good story. Andrew McKee shares his company’s approach to spinning a good yarn for a slide deck. Biotech’s flameout,” “bloodbath,” “thousands of layoffs.” We’ve all heard it, and we’re in it. Whether you’re at a company looking to build alignment with your Board on how to conserve cash, searching for optimal partners to support clinical milestones, developing strategies to attract sought-after VC funds, or in…

  Jason George explains with delightful simplicity how the formula used by Dr. Seuss to tell a story is a good example to follow for presentations. The distillation of the core idea to ensure comprehensive understanding that opens the door to deeper exploration. Author Theodor Geisel was dealing with some tough constraints. The audience for his next book required an instantly captivating story with a clear narrative arc, but there was a catch: they could only process a limited set…