Poverty Issues

Poverty Issues


Indranil Ghosh shares an article and interview from Powering Prosperity Weekly that explains how clean energy is one way to help prevent Africa from backsliding into poverty.  

This week Matt Lomas discusses with the NGO Energy 4 Impact how energy access is critical to helping people escape poverty. Matt is joined by Ben Good and Godfrey Sanga, CEO and Director—East Africa respectively of Energy 4 Impact.

Energy 4 Impact helps businesses and markets deliver access to energy in Africa, improving the quality of life for millions of people. It believes businesses can offer the best solutions to the lack of energy—one of the most pervasively debilitating aspects of poverty that holds back sub-Saharan Africa’s development. It provides energy sector participants with operational, financial and technical advice to accelerate the growth of their businesses that deliver energy access. It is currently overseeing the Powering Villages project which aims to bring energy solutions to 60,000 people in 20 of the poorest villages in Kenya and Tanzania. Ben and Godfrey bring to their mission decades of experience in the renewable energy and in particular off-grid energy sector in Africa and across the developing world.

Listen to the full conversation with Ben and Godfrey from Energy 4 Impact on Spotify here.

Before the pandemic, the world was making great strides in reducing extreme poverty—with those living on less than $1.90 a day falling from roughly 1.5 billion in 2000 to 650 million in 2018.


Key points covered include:

  • Pre-pandemic progress in reducing poverty
  • World Bank projections
  • How clean energy contributes


Read the full article, How to Help Prevent a Back-Slide into Extreme Poverty in Africa, on LinkedIn.


Umbrex is pleased to welcome Shubu Mitra with MarCaps.  Shubu is COO of MarCaps and is dedicated to helping clients successfully apply industry leading frameworks, tools and processes to design a modern marketing organization and create a capability development plan.  Prior to co-founding MarCaps LLC, Shubu led Agile Measurement to assist marketers measure, monitor and manage their online and offline marketing, advertising and promotion efforts using agile data-driven approaches.

Shubu was also Director of Connection Effectiveness and Productivity at The Coca-Cola Company where he led Coca-Cola’s global effort to improve the effectiveness of brand marketing communications and increase media productivity.  He started his career as a consultant with McKinsey & Company and worked with several CPG clients on brand growth strategy and marketing spend effectiveness. Shubu looks forward to collaborating on projects requiring marketing organization design and capabilities planning