Using the rise and fall and rise again of the national public radio system as an example, Kaihan Krippendorff explains why a “betting on the past” strategy has caused the downfall of giants. In March of 2008, the United States’ national public radio system (NPR) seemed to have a fatal and too common choice: to bet on the past rather than the future. It’s the kind of decision that has initiated the fall of many once-great companies: Toys “R”…