personal brands

personal brands

 

Priyanka Ghosh shares an always valuable reminder on the importance of minding your assumptions and making sure others are reminded of your value.

Early in my career at a top Management Consulting Firm in New York my Senior Manager had asked me a question…”what is your brand, Priyanka”….that question had left me stumped! a) I had no idea what he was talking about; b) I always thought that when you do good work you get noticed for your work.  The idea of managing your image and shaping a perception had never crossed my mind.

Through that experience I had learnt a valuable lesson…don’t assume anything.  Don’t assume that your manager, your colleagues or the people who report to you know the good work that you are doing.  Like politicians, one has to learn to manage not only one’s career but also manage perceptions and create an image of how you would like to be perceived by others.

Lesson No. 1: What matters is not so much what you do or have done, but what other people think you have accomplished.  Don’t get me wrong – I don’t mean to say that you should ‘sound’ more than you ‘do’….but it is important to articulate what you have done.  Otherwise, people do have short-term memories and they tend to forget.  Which means that you need to manage your image as well as your real job.

Lesson No. 2: Don’t assume that people know what you are working on; take every opportunity to educate others.  Making sure that you share the right and credible information can be a powerful tool in shaping your profile in the workplace.

 

Key points include:

  • Managing expectations
  • Managing perceptions
  • The elevator speech

 

Read the full article, “Mirror, Mirror on the Wall.…” on promelier.co.uk.

 

 

Susan Hamilton Meier was recently interviewed on The Whole Person Podcast with Evan Herrman where they discussed everything from building a brand with values and creativity, to those important life lessons we’ve learned in our careers. 

In the world of social media, and instant, easy communication. we ourselves are building our own brands, whether or not we’re actually entrepreneurs. And so if we’re starting a business, or we have a business, the first thing to think about is, you know, how does my own brand dovetail with the brand of my business. And if it’s a one person show, it’s often one in the same. Um, so the first thing I do, and I do work a lot with entrepreneurs and small and growing companies, as well as really large companies. And what’s interesting is, the advice is really the same. I really encourage people as the first step is self reflection. So self awareness and self knowledge, right? Because you need to build your brand around something that’s genuine, for a couple of reasons. One is that, you know, if you just make something up and it’s not true to who you are, your audience feels that right away and they won’t connect with it or resonate with it or pay attention to it. And secondly, for your own benefit. You know, if you’re going to show up every day and do something, it had better be aligned with who you are, what you’re passionate about where your values are otherwise you’re not going to want to do it for very long, and you’re not going to be very good at it. So that’s always the best first place to start. 

And then there’s other parts to that journey.

 

Key points include:

  • How to develop self-reflection 
  • How to determine motivating values
  • Values exercises

Listen to the full episode, Self-Reflection for Personal Branding, on The Whole Person Podcast.