Online Sales

Online Sales

Carlos Castelan shares a report on the post-COVID impact on high-traffic malls.

Malls in the U.S. continue to experience closures in the wake of the pandemic and changing customer behavior.

The Background:

Walkthrough of “Mall of America” located in Bloomington, Minnesota

Goal to understand changing customer experience in leading malls and how stores are changing amidst the current landscape

Observations supplemented by insights from company websites and publicly available information

Key points include:

  • Mall vacancies and tenant turnover continues post-pandemic (even in high traffic malls like the Mall of America)

  • Design and look & feel are important to an elevated customer experience and brand perception

  • Niche retailers and DTC players are testing brick-and-mortar concepts to engage customers 

  • Continued focus on health and wellness – as well as offerings such as office space – are still being tested post-pandemic

Access the full report, Mall of America visit: Bloomington, on NavioGroup.com.

Chris Moe and Jonathan Willbanks share the results of this year’s Amazon Prime Day.

Hi Everyone,

It’s us again with a mid-year Amazon update – hope you’re having a great summer!

2021 has been an interesting year on Amazon. Supply chain challenges have remained front and center, just like 2020, and this year at times has felt soft versus some of the pandemic highs. That said, with the exception of March and April, most of our clients are seeing strong PoP growth for the months in 2021.

We continue to grow as an organization along with Amazon’s rapidly expanding CPG market. We’re particularly excited to be supporting multiple brands in Fresh and Whole Foods, as Amazon enters the world of same-day and temp-controlled grocery delivery. We’ve also built a knowledge function which helps us consolidate and share some of the best insights from our work. We’ll be sharing these more often in our newsletters and other channels, including our Slack channel.

We’re always looking to partner with great brands looking to make a strong play in eCommerce. Thanks for your support and introductions to brands that you work with.

Looking forward to seeing you in person at some conferences this fall!

PRIME DAY RESULTS 

ROI on Prime Day deals seen in week following: In the week after Prime Day, our brands who ran any type of Prime Deal saw a 36% sales lift and a 77% session lift (traffic), compared to averages of their last 6 weeks. This reflected an improvement by 25- 30% in Sales Rank. 

Prime Exclusive Discount Coupons (merchandised in baby blue) had the largest impact: 3- 5x average sales lift on the sales day, and 90% sales lift the week after Prime Day. This significantly outperformed normal coupons and lightning deals during Prime Day.

Key points include:

  • Flo Pos
  • Bids rising in response to privacy
  • Reply to reviews

Read the full article, 2021 Amazon Thoughts & Prime Day Recap, on GoCartograph.com.

 

David Gross provides the first article in a series that illustrates the changes taking place in the US retail sector and what this means for consumers. 

In this new series, “Irreversible Change in US Retail,” we explore the sweeping restructuring taking place in the retail industry. Most importantly, we explore the implications for consumers—a topic overshadowed by all of the talk about retailers, their suppliers, and their landlords.

While this restructuring started prior to COVID’s arrival, COVID accelerated the pace and scale of change to previously unimaginable levels.

Ultimately, consumers will encounter fewer choices on where to shop and higher prices. Worse yet? The pain for consumers is probably closer than you may think.

 

Key areas covered in this article include:

  • Record levels of retail bankruptcies
  • Amazon vs. Walmart
  • The implications of a consolidated market

 

Access the full article, Irreversible Change in US Retail (First in a Series), on consultsvp.com.

 

 

Cheryl Lim Tam provides a post that explains the benefits of Tundra and highlights a few companies that are using the platform to sell their products. 

Ever wonder what happened to that innovative company you once saw on ABC’s hit show Shark Tank? There’s a good chance it landed a deal, invested in more inventory to meet rising demand, and then went on to set up its wholesale storefront on Tundra.

Tundra is rapidly becoming the number one wholesale destination for the best brands, and that includes successful Shark Tank alums. After all, these savvy entrepreneurs know a good business opportunity when they see it. According to Regan Kelaher and Shannon Zappala, founders of Goverre (Shark Tank season 8), ‘Tundra is fantastic because it helps us reach retailers that we couldn’t reach through other traditional sales channels. There are no fees, and they make the whole process seamless, from processing orders to receiving payments.’

Retailers browsing on Tundra can bring a whole range of ‘As Seen on Shark Tank’ products to their store — from kid-friendly tableware to innovative gadgets that make everyone’s life easier. Here are seven successful Shark Tank brands you can find on Tundra today.

 

Read the full post, 7 brands that went from the Shark Tank to Tundra, on Medium.

 

 

On his weekly podcast, Powering Prosperity Weekly, Indranil Ghosh explores how we can build a more sustainable world through business. In issue 17, he interviews Christian van Maaren, Founder of Excess Materials Exchange, on how the idea of a Circular Economy was born, the benefits, and what is holding back the adoption of this concept. 

Over the next few issues, I will be diving into the world of the Circular Economy. But first, let’s take a moment to define what this term means, and why people get so excited by the opportunity:

The main idea of the Circular Economy is to maintain the value of products and materials for as long as possible. Waste and resource use are minimized, and when a product reaches the end of its life, it is used again to create further value. Circular economy principles can bring major financial benefits to companies and reduce the environmental impact of industry.

Renewable energy can address the 55% of greenhouse gas emissions (GHG) produced by energy systems*, energy for transportation, and energy for buildings. But it cannot address 45% of emissions attributed to the production of materials, products, food, and the management of land.

According to the Ellen MacArthur Foundation, applying circular economy strategies in just five key areas—cement, aluminium, steel, plastics, and food—would address half of these remaining emissions.

 

Points covered in this article include:

  • The cost of recycling
  • Health and safety issues
  • Profitability

 

Read the article or access the link to the full interview, How an Antarctic Expedition Gave Birth to A Circular Economy Pioneer, on LinkedIn.

 

Next week Umbrex member Richard Stuebi will be attending DistribuTECH in San Antonio, TX. Richard is on the Advisory Committee helping to organize the event.

DISTRIBUTECH International is the leading annual transmission and distribution event that addresses technologies used to move electricity from the power plant through the transmission and distribution systems to the meter and inside the home.