Umbrex is pleased to welcome Casey Enders with Resolve, Inc. Casey has dedicated her career to advising leaders – including philanthropists and senior executives at Fortune 500 companies, large nonprofits, and the United Nations – on how to strategically evolve their organizations and teams to ensure their operations and people are positioned for the greatest impact.
Most recently, she led Unlocking Potential, a nonprofit established in 2017 and dedicated to expanding access to high-quality professional development in the social sector. Casey previously served as the Chief of Staff to philanthropist and financier Raymond G. Chambers, the Policy Director on Carly Fiorina’s 2016 presidential campaign, and an independent consultant for mission-driven businesses. She started her career at McKinsey & Company after earning a BA with High Honors from the University of Virginia.
She currently lives in Washington, DC, with her husband, daughter, and beagle.
Umbrex is pleased to welcome Anthonie Zoomers. Anthonie is a seasoned and entrepreneurial hands-on transformation CEO. Advisory/supervisory roles for private equity, family companies, banks and nonprofit. Quick scan assessments of strategy and organization – for identifying a company’s performance potential and the key levers to exploit it. Executive coaching and mediation.
Results-driven. Strong analytical and conceptual skills. Strategy and execution. Restructuring and renewal. ‘Big picture’ and detail. Creative/imaginative and pragmatic/down-to-earth. Good listener. People-oriented and able to mobilize organizations. Thrives on tackling complexity – for growth and structural step-change performance improvement.
Over 35 years advisory experience (including 7 years at McKinsey & Company). Over 30 years general management experience in large and mid-sized companies. Over 25 years experience on supervisory boards. B-to-B and value chain: food/agro, automotive, packaging. Media/ICT, building/construction, retail/franchise. Domestic, international and global. Broad array of complex governance situations (including private equity, family-owned, cooperatives, franchise).
Umbrex is pleased to welcome Udayan Mittal. Udayan Mittal spent over 6 years at McKinsey where he joined as a BA and left as an Engagement Manager. During his time at McKinsey he worked across multiple geographies in Asia and North America, focusing on life sciences (pharma) and consumer sectors. Outside of McKinsey he has worked at J.P. Morgan and most recently at eBay where he was the Principal of the Corporate Strategy team. He has expertise in Strategy Consulting both at McKinsey and at larger corporations with a focus on growth initiatives. He lives in the Bay Area in California and loves playing tennis, meeting new people and volunteering. He would love to work on independent consulting projects or collaborate on exciting ideas in the consumer, retail or non-profit space.
Charity: water’s MZ Goodman joins Robbie Kellman Baxter to share how she is applying subscription model best practices to a nonprofit. They discuss how MZ leverages content marketing and digital community strategies developed in her work at The New York Times to build a donation-based subscription model, how they’ve leveraged a single 20-minute video to raise millions, and how to think about a Forever Promise in the context of engaging donors.
Welcome to the show. It’s your host, Robbie Kellman Baxter sharing subscription stories with you. Today’s guest is MZ Goodman. MZ is a true innovator, bringing the best practices of subscription, engagement, and brand from her work at The New York Times, Ralph Lauren, Glossier, and goop, to charity: water, a nonprofit that provides clean water to people in developing nations. The organization has been phenomenally successful by taking a different approach to fundraising. The 14 year old organization has raised over 450 million dollars. Join us as MZ shares the secrets of charity: water’s success and how to bring these principles to any organization. Welcome to the show, MZ.
‘Hi, Robbie, thanks so much for having me.’
‘Now your title at Charity: water, can you tell me what your title is?’
‘Sure. So I’m SVP of Subscription.’
‘That is not a title that I’m used to hearing at nonprofit.’
‘How did that happen? And what is a subscription to a nonprofit?’
‘I think it was, leadership was incredibly smart when they decided to pivot the business at the nonprofit in this direction, in that our COO, Lauren Letta, who’s incredibly visionary, she was already evaluating whether it made sense to create a subscriptions team focused on a North Star metric of predictive revenue so as to enable significant growth across the organization. And our model is very complicated. But it took a lot of moving parts. So it was a very intentional move on the part of leadership to create a cross-functional team focused on a North Star goal of building membership and growing recurring revenue.
Key points covered in this podcast include:
- Why a mission is the most important factor for attracting subscribers
- The importance of building a brand based on quality over charisma
- Ways for nonprofits to allow members to remain active without opening their checkbooks
- MZ’s advice for product leaders who want to transition to the nonprofit world
- The differences between building a community at a news company, a make-up company, and a nonprofit
Listen to the full conversation, Subscription Stories, Charity:Water, on RobbieKellmanBaxter.com.
DISTRIBUTECH International is the leading annual transmission and distribution event that addresses technologies used to move electricity from the power plant through the transmission and distribution systems to the meter and inside the home.