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Membership-Based Business

Membership-Based Business

  Robbie Kellman Baxter shares expert tips on how to build revenue through a subscription business model.  I’ve been noticing something funny recently. As I make my rounds being interviewed by podcasters, influencers and subject matter experts, the conversations turn from ‘advice for listeners’ to ‘advice for the host.’ In other words, these solopreneurs, subject […]

  Robbie Kellman Baxter shares a story about her favourite bookstore and how it provides a great example of the Membership Economy in action. When a Menlo Park bookstore was economically threatened, the community stepped in and created a membership program to improve long-term sustainability.  Founded in 1955 by peace activist Roy Kepler, Kepler’s Books […]

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  Robbie Kellman Baxter explains why a free trial is not always the best tactic and identifies three  reasons a subscription business isn’t attracting new members. Recently, a CEO of a major professional association asked me what I thought of a 30 day free trial for new members. He worried that potential members would sign […]

  Robbie Kellman Baxter makes the case for subscription-based businesses and provides a few expert tips on how to take your business in that direction.  If you’ve been tasked with launching a subscription-based business at your organization, or are thinking about starting your own XXX-as-a-service or XXX-of-the-month-club, before diving in, take a step back. To […]

Subscription businesses were a big deal in 2019, so what’s the forecast for 2020? Robbie Kellman Baxter shares her expertise on what lies ahead.  I’m no fortune teller, but something about the beginning of a new year and a new decade makes me want to start spouting predictions. Actually, this isn’t the first time I […]