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media strategy

media strategy

Alistair Hodgett shares an evergreen post and sage advice on how to respond to media requests. Never saying “no comment” is one of the fundamentals of media relations. But the imperative to respond to media requests can weaken your long-term position, regardless of how well you handle the individual interviews or requests for information. The […]

Umbrex is pleased to welcome Elias Schulze with The Africa Group.  Elias is an emerging markets entrepreneur and media strategist. Elias previously co-founded and managed Kana TV, Ethiopia’s leading television network, which was later acquired by Canal+. He formerly served as an MD for Kaymu, a Jumia Group company, operating across 17 African markets. He […]