Start the year armed with a strong marketing strategy. Kaihan Krippendorff shares a short post on successful marketing campaigns and introduces his webinar on strategies to become agile and win customers through proximity. TONY HSIEH’S STRATEGIC PATTERN As many of you know, we recently said goodbye to an amazing leader, former CEO of Zappos, Tony Hsieh. We learned many lessons from Tony, the most important one being that the key question in strategy is to ask, “What business are…

  Tobias Baer explains why the lack of randomized testing hampers businesses and raises the costs of the COVID-19 pandemic.  The lack of randomized testing again and again hampers businesses because it means executives need to make decisions half blind – and Covid-19 is no different, only that in the case of Covid-19, the cost of not doing randomized testing literally might run into the trillions of dollars. Randomized testing is nothing new – and widely considered best practice in…