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Marketing Tactics

Marketing Tactics

Rahul Bhargava shares an article that identifies the five benefits of a newsletter marketplace. What is newsletter sponsorship? What are its benefits? Is there a newsletter marketplace where all newsletters are available in one place? In recent times, we have all been witnessing the growing popularity of newsletters. From acclaimed authors and journalists to food, […]

There is a difference between being good at what you do, and being recognized for being good at it. But how do you become a recognized expert in your field, and establish your reputation as a thought leader? That was the topic of a recent Umbrex Presents conversation with Dorie Clark, a Wall Street Journal […]

  If you wonder whether writing a periodic newsletter is a waste of time, Robbie Baxter’s latest article may help you understand when and how a newsletter is a valuable marketing tactic.  I don’t know about you, but my inbox is full of newsletters.  Some of these newsletters are really just daily ads, reminders from […]

  In this concise but valuable post, Susan Meier explains how looking at a brand through the lens of empathy can inform and build strong brand relationship marketing strategies. Empathy is the ability to understand and share the feelings of another. It’s putting yourself in their shoes. And it’s the key to good branding, because […]

  David A. Fields offers a valuable resource for consulting firms in this series of articles that provide a comprehensive guide to marketing tactics.  Your Challenge: Can you come up with even one tactic that’s not on the list below? (Bonus points if you post two or more tactics.) Have you ever wanted to co-write […]