Rahul Bhargava shares an article that identifies the five benefits of a newsletter marketplace. What is newsletter sponsorship? What are its benefits? Is there a newsletter marketplace where all newsletters are available in one place? In recent times, we have all been witnessing the growing popularity of newsletters. From acclaimed authors and journalists to food, travel, lifestyle, etc. It seems that everyone is hoping to get a slice of the has hopped on the newsletter bandwagon. While there is a…

There is a difference between being good at what you do, and being recognized for being good at it. But how do you become a recognized expert in your field, and establish your reputation as a thought leader? That was the topic of a recent Umbrex Presents conversation with Dorie Clark, a Wall Street Journal best-selling author, consultant, and keynote speaker. “We know this is a really noisy and crowded environment,” Clark said of the business marketplace for independent consultants….

  If you wonder whether writing a periodic newsletter is a waste of time, Robbie Baxter’s latest article may help you understand when and how a newsletter is a valuable marketing tactic.  I don’t know about you, but my inbox is full of newsletters.  Some of these newsletters are really just daily ads, reminders from manufacturers and retailers to come back and buy more. Some are from software and media organizations, encouraging me to use the features and read the…

  In this concise but valuable post, Susan Meier explains how looking at a brand through the lens of empathy can inform and build strong brand relationship marketing strategies. Empathy is the ability to understand and share the feelings of another. It’s putting yourself in their shoes. And it’s the key to good branding, because the brand relationship is built on understanding the customer’s world view and desires.  Hey, you got a lock? Would you make a key and then…

  David A. Fields offers a valuable resource for consulting firms in this series of articles that provide a comprehensive guide to marketing tactics.  Your Challenge: Can you come up with even one tactic that’s not on the list below? (Bonus points if you post two or more tactics.) Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? Woo hoo, here’s your chance! In the next part of this two-article series,…