Umbrex is pleased to welcome Sisi Liang.  Sisi is a Multidisciplinary Strategist, a former BCG Consultant and Equity Research Analyst with experience in Financial Institutions, and the Media, Retail and Energy sectors. She has also led Marketing & Branding Strategies in SaaS Ventures and Tech Startups, seamlessly merging technical expertise and creative storytelling. Sisi has robust experience delivering high-stake consulting projects, conducting and converting research into compelling insights, stories and actions for key clients and decision-makers. Strong ability to combine…

Robyn Bolton challenges an article posted in Fast Company that claimed the most popular design thinking strategy is BS. How might we ruin a perfectly good and useful tool?” This might not be the question that innovators, design thinkers, and brainstorm facilitators wanted to answer.  But it seems that it’s the one they did. “The most popular design thinking strategy is BS,” proclaimed the headline on a June 28 article in Fast Company.  “The ‘How might we’ design prompt is…

  Start the year armed with a strong marketing strategy. Kaihan Krippendorff shares a short post on successful marketing campaigns and introduces his webinar on strategies to become agile and win customers through proximity. TONY HSIEH’S STRATEGIC PATTERN As many of you know, we recently said goodbye to an amazing leader, former CEO of Zappos, Tony Hsieh. We learned many lessons from Tony, the most important one being that the key question in strategy is to ask, “What business are…

  Johannes Hoech shares a post on how to use video effectively in your digital marketing strategy. Videos help businesses get 66% more qualified leads according to Renderforest. According to HubSpot, you may be able to increase conversion rates by over 80% if you add a video on your landing page. If you’re looking for an easy-to-execute approach to producing videos as part of your digital marketing strategy in 2020 and 2021, here are practical ideas that fit your startup’s…

  On June 17, Barry Horwitz  will be giving a webinar with a colleague, CL Tian who runs a digital marketing firm called PINKOA.  The webinar “Shifting Focus from Surviving to Thriving:  Strategy and Tactics.” The webinar will be hosted by TechNetworks of Boston and includes a free virtual Nonprofit Roundtable session. Sign up for the webinar, Shifting Focus From Surviving To Thriving: Strategy And Tactics, on the TechNetworks of Boston website.    …

  Jason George explores the sale reach and marketing savvy of Time and Newsweek to demonstrate the success of a strategy that encompasses a large demographic; he then explains how and why the internet disrupted this  model by pursuing the individual.  In the early twentieth century Americans seeking the news had plenty of print sources to choose from, many of which were local papers. Even smallish towns had markets deep enough to support multiple publications, each jockeying to make their…