Bernie Heine shares an article on marketing that focuses on using neuroscience to improve marketing tactics.  Spending money can be painful. Brain scans of people buying experimental stuff with experimental money show physical pain centers being activated by perceptions of poor value items. Price is a big part of this, of course, but perception is even bigger. Bundling lots of product features under one big price tag is a good way to prevent customers from “flinching.” Car option packages are…