Marie-Pierre Schickel shares an older but always relevant post on the value (or lack of) gimmicks in marketing. “Julien Mcdonald and the McDonalds burger. It was in my inbox this coming from TrendWatching’s “Innovation of the Day”. Of course, we also know of Venice film festivals and other red carpets with fast fashion-dressed celebrities, collaboration bridging Couture and everyday clothes, Balenciaga and the Ikea bag. And also teens with fake cracked iPhone covers. We have long welcomed in our consumer…

Stephen Wunker shares an article that explores the lessons learned from Fidelity’s move into Fintech. Fidelity Investments, with more than $4 trillion in assets under management, is one of the world’s largest financial services firms. But the firm isn’t content with its current status. This privately-owned company founded in 1946, is seeking new markets that will power growth over the long-term. But how? ​One key mechanism is Fidelity Labs, formed more than a decade ago to enable the company to…