Market strategy

Market strategy

Barry Saunders shares a case study on conducting a market scan and creating a market strategy for commercializing the GovZone Secure Hosting capability that ESA has built internally for Education Services Australia. We were engaged by Education Services Australia (ESA) to conduct a market scan and create a market strategy for commercialising the GovZone Secure […]

Umbrex is pleased to welcome Andre Martinelli.  André has spent his career helping companies and people grow.  Prior to starting his consulting practice, André was a Director, Go-to-Market for Vista Consulting Group (VCG), the operations arm of Vista Equity Partners. Before that, André was a Managing Director at Blue Ridge Partners, a management consulting firm […]

  Robbie Kellman Baxter shares her experience of launching a book during the COVID-19 virus and explains what you can do to rethink plans that have been disrupted.  This article is based on some of the ideas that came up last week in my LinkedIn Live Session. I’m a beta tester for this new feature, […]

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  Sean McCoy idenfities three common denominators behind unsuccessful commercialization efforts. After your Go-to-Market (GtM) strategy is designed and the planning is complete, it is time to move into execution. Implementation is when a strategy finally impacts the bottom line, which is why it is so vital to get the implementation right. Because Go-to-Market strategies […]