In this article, David Edelman explores a few AI tools that can be used fon an AI strategy to scale segment-of-one marketing. Champion versus challenger has been the basis for finding lift and proving marketing value for decades. But we are way past the slower, high-cost operations needed to test direct mail pieces or even direct response TV.  To find the right offer, message, or call center interaction on an increasingly personalized basis for digital channels requires multi-variate testing on…

Umbrex is pleased to welcome Rob Ristagno with Sterling Woods Group. Rob shows companies how to quickly and profitably grow sales with certainty by using a data-driven market segmentation methodology called Scout X. Now the CEO of the Sterling Woods Group, Ristagno began his career at McKinsey and served as a senior executive at several private equity-owned businesses, including America’s Test Kitchen and Homesite Insurance. He has helped companies big and small, including Visa, Pepsi, and Comcast. His work has…