Blog >
market research

market research

Umbrex is pleased to welcome Alonzo Page with Strange Oaths.  Alonzo, Founder & CEO of Strange Oaths, scales market-defining brands and products with data-driven creativity. A former Bain consultant and Peloton’s Head of Global Consumer Strategy, he leverages analytical precision and a passion for storytelling to fuel sustainable growth. His journey from Yale, to Columbia […]

Claire de Weerdt shares a helpful article that identifies four key steps to calculate the TAM of your business and focus your marketing efforts. The size of the market a business is operating in is something strategy teams, investors, and start-ups all find value in assessing. For strategy teams and executives, understanding market size can […]

Umbrex is pleased to welcome Sean Maurer with Maurer Consulting. Sean started his career as a market research consultant with ACNielsen BASES doing new product research for companies like P&G, GP, and GlaxoSmithKline. After business school at Duke, he worked for BCG in the Atlanta and London offices with clients such as IP, Boeing, B&Q and […]

Umbrex is pleased to welcome Haruki Taniguchi with Keikiya.  Haruki Taniguchi is a Japanese independent consultant since 2014. He previously worked for BCG and other firms. His main areas of expertise are business strategy, market research, and due diligence in Japan. He has experience in various industries, especially in the pharmaceutical industry, B2B manufacturing, and private […]

Umbrex is pleased to welcome Anuar Heberlein with STRATYGIKA CONSULTING. Anuar has participated in transactions totaling +US10 billion and in +50 strategy & management engagements over the past 15 years. He has extensive experience working with C-suite executives and helping many Fortune 500 clients with corporate and growth strategy projects, conducting market research, performing due […]

Umbrex is pleased to welcome Kareem Hall with K Hall Consulting. Kareem is a management consultant and entrepreneur with 15 years of experience in market research, strategic planning, and workshop facilitation. He has an MBA from Harvard Business School and a BA from Morehouse College. Kareem runs K Hall Consulting, a strategy, qualitative analysis, and […]

  As more companies seek mega mergers to dominate the marketplace, a new alliance is going to revolutionize how you access your meds. Kaihan Krippendorff uses Amazon’s recent expansion into pharmaceutical distribution to illustrate the importance of proximity in expanding and improving business offerings.    If you want to predict the path of innovation in […]

Umbrex is pleased to welcome David Uriarte with Horvent. David Uriarte, former BCG consultant, has an outstanding track record of achievement in customer experience, business management, digital transformation and development in travel & leisure and other service industries. Senior international advisor, entrepreneur and executive with more than 20 years of relevant experience. Digital and people […]

david-burnie-mckinsey-alum-toronto-canada

  This article from David Burnie’s company blog identifies the value of the contact centre, and how it helps to prevent customer attrition.  The contact centre is a necessity for any mid-large size organization. It is where customer inquiries are handled across multiple channels, such as the phone, email or live chat. It is a […]

  Carlos Castelan shares how to improve the customer experience and team collaboration. In today’s world where change is one of the only constants, we often hear of companies undergoing a transformation to reinvent themselves and revitalize their customer offerings. This is a natural function of the organizational life cycle where companies grow and organize […]