Umbrex is pleased to welcome Matthew Kien-Meng Ly.  Matthew spent four years at Bain & Company helping companies understand market insights and develop growth strategies. Prior to Bain, Matthew was a software engineer and technology professional. Matthew has particular expertise in identifying customer / competitive insights and new markets, assessing policy / regulatory impact on markets, and developing growth strategies / plans. He lives in Toronto, Ontario, Canada with his fiancée and enjoys woodworking in his spare time. He holds…

  Kaihan Krippendorff asks a most pertinent question to help companies identify a strategy that will improve customer relations and revenue.   The former president of Starbucks, Howard Behar, told me a few months ago that the most important decision Starbucks made, that led to many of the disruptive choices this category-defining company made, was their decision to be “in the people business serving coffee” rather than the “coffee business serving people”. In other words, Starbucks decided to view their “customer”…