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market insight

market insight

Umbrex is pleased to welcome Matthew Kien-Meng Ly.  Matthew spent four years at Bain & Company helping companies understand market insights and develop growth strategies. Prior to Bain, Matthew was a software engineer and technology professional. Matthew has particular expertise in identifying customer / competitive insights and new markets, assessing policy / regulatory impact on […]

  Kaihan Krippendorff asks a most pertinent question to help companies identify a strategy that will improve customer relations and revenue.   The former president of Starbucks, Howard Behar, told me a few months ago that the most important decision Starbucks made, that led to many of the disruptive choices this category-defining company made, was their […]