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Market growth

Market growth

Many financial service leaders are not convinced that total market growth is important. Luiz Zorzella explains why even small companies can benefit from paying attention to and capitalizing on what is happening to the market. You may have heard – or asked – questions such as: “If our company does not hold a large market share in our markets, should we worry about market growth?” “How would we even estimate market growth?” “If most of our existing clients are in…