market expansion
market expansion
Stephen Wunker provides a concise post that identifies four steps that can help build strategies to expand into new markets. Market expansion is a goal many executives share, and rightly so. Expanding into new markets is not only a revenue driver but also a way to escape familiar competitive dynamics. It has powered giant success stories, such as Netflix’s entry into video streaming and then content production. Moreover, you don’t need to be a Silicon Valley wunderkind company to…
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