market entry

market entry

Umbrex is pleased to welcome Emre Kara with Proludus. Emre is the founder of Proludus. He serves as a trainer and consultant.

Emre graduated from Bilkent University with BS and MS degrees in Industrial Engineering. During his master, he also studied business and economics in Aarhus Business School in Denmark.

He started his professional career as a finance specialist at Unilever. He worked in personal care and hair care categories for Turkey, North Africa, Middle East, and Russia.

Then, Emre joined Bain & Company’s Istanbul office. He worked as a management consultant for five years. He advised many clients in retail, consumer goods, household appliances, airlines, technology, and logistics from Turkey, Europe, and Middle East. His areas of expertise include strategy, digital transformation, operational turnaround, agile way of working, loyalty program redesign, contact center optimization, in-store sales push, and market entry strategy.

Emre has had interest on professional development and adult learning theory and applications. He served as a trainer in many occasions in his academic and professional career. He designed, developed, and delivered trainings on various topics in the companies where he worked and also for his clients based on their needs.

Emre is a professional scrum master with a PSM certificate – he is an expert in agile way of working. He is one of the pioneers in Turkey to apply agile principles and practices to solve problems in business functions – outside of IT domain. He trains and coaches professionals and agile project teams, help them crack business problems leveraging his industry and capability specific expertise.

Umbrex is pleased to welcome Lawrence E Adjah with Adjah.  Lawrence is a community builder and business advisor who began his career as a management consultant for McKinsey & Company in its New York office, helping to serve some of the world’s largest professional sports organizations and media companies. After McKinsey, Lawrence served as the Senior Director of Business Development at a premiere sports and entertainment marketing agency in New York. He later became a direct advisor to some of the world’s leading media & entertainment companies through his own advisory consulting firm, Adjah.

He’s the Founder and Chairman of Family Dinner Foundation, whose mission is to connect the world as a family at and beyond the dinner table. Inspired by the growing epidemic of loneliness and isolation, the foundation launched its first initiative, Our Family Dinner in 2008 which reached nearly 50K people across 35 cities.

Lawrence lives in Jersey City, NJ and is happy to partner on projects in the sports, media & entertainment space, as well as projects across all industries that involve growth strategy or strategic sourcing and procurement