Robbie Baxter takes a look forward for all those running a subscription-based business to provide insight into the future of loyalty programs. For the last fifty years or so, for many marketers,“Loyalty” has been synonymous with Points Programs.  Nearly every hospitality organization  and retailer has a Points Program to drive engagement in episodic businesses.  The value on both sides is clear. Consumers “earn” rewards in exchange for frequency, recency, breadth and depth of purchase. Businesses enjoy greater Lifetime Customer Value…