Johannes Hoech shares a practical post and instructional video that explains how to grow more lead generation enquiries with less budget using LinkedIn tools.
As a follow on to MarqetU’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, MarqetU’s CEO Johannes Hoech recorded this 7 minute instructional video below on how to use LinkedIn Navigator and 4 companion extensions to generate highly targeted leads.
The 4 extensions useful for leveraging LinkedIn Navigator’s wealth of high quality contact information featured Johannes’ video are Dux-Soup, LinkMatch, Sharetivity, and CrystalKnows. We have launched several new demand generation efforts using practical, high-velocity strategies such as these since the pandemic hit in March 2020 with good success and on rapid timelines.
These two graphics show a recent B2B lead generation effort where we hit the goals set by the company’s growth architecture within a few weeks of launch.
Key points include:
- How to use LinkedIn Navigator
- 4 companion extensions to generate highly targeted leads
- B2b sample pipeline ramp up
Read the full article, Grow more with less budget – Low $ demand gen with LinkedIn tools, on MarqetU.com.
Umbrex is pleased to welcome Anna Engströmer with Anna Engströmer GmbH. Anna is Swedish, has worked across Europe and lives in Switzerland. She worked 2006-2011 in McKinsey in Italy, in the Business Technology Office and the Operations Practice. She was a manager at Zurich Insurance (Finance and Sourcing) and at UBS (Vendor Governance).
She works independently for clients in Switzerland and Europe. She has vast experience in service design, strategic sourcing, vendor governance and financial performance management. She is fascinated about well-functioning systems, with clear rules of engagement and respectful and interest-based collaboration and negotiation. Problems that fit her are complex, cross-functional, new or old, requiring agility in grasping them and addressing them. She energizes from people, and cares about both organizational performance and people’s health. She is fluent in Swedish, English, Italian, German and French.
In her free time she takes care of and is challenged by her Swedish-Italian family. She’s an avid learner and covers a wide range of topics: healthcare, nutrition, wellbeing, neuro-feedback, business startups, and latin.
Umbrex is pleased to welcome Lawrence E Adjah with Adjah. Lawrence is a community builder and business advisor who began his career as a management consultant for McKinsey & Company in its New York office, helping to serve some of the world’s largest professional sports organizations and media companies. After McKinsey, Lawrence served as the Senior Director of Business Development at a premiere sports and entertainment marketing agency in New York. He later became a direct advisor to some of the world’s leading media & entertainment companies through his own advisory consulting firm, Adjah.
He’s the Founder and Chairman of Family Dinner Foundation, whose mission is to connect the world as a family at and beyond the dinner table. Inspired by the growing epidemic of loneliness and isolation, the foundation launched its first initiative, Our Family Dinner in 2008 which reached nearly 50K people across 35 cities.
Lawrence lives in Jersey City, NJ and is happy to partner on projects in the sports, media & entertainment space, as well as projects across all industries that involve growth strategy or strategic sourcing and procurement