In this detailed and informative article, Johannes Hoech provides the key to effective digital lead generation. There’s a story that small- to mid-sized startup CEOs love to tell about the early days of their business: The story of the CEO, alone with nothing but a laptop and a phone, dialing lead after lead after lead until, finally, enough business is inked for the company to start growing legs. Chances are you’ve worked for – or perhaps even been – that…

Umbrex is pleased to welcome Mark Organ with Categorynauts. Mark spent a couple of years at Bain as an Associate Consultant before founding and leading Eloqua, the category defining marketing automation company in 2000. Eloqua went public in 2012 and is now part of Oracle. Mark then worked as an independent consultant helping Asia and North American SaaS companies go to market. In 2010 Mark founded Influitive, the category defining advocate community company, which today is scaling profitably. Today Mark…

  Johannes Hoech shares a practical post and instructional video that explains how to grow more lead generation enquiries with less budget using LinkedIn tools.  As a follow on to MarqetU’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, MarqetU’s CEO Johannes Hoech recorded this 7 minute instructional video below on how to use LinkedIn Navigator and 4 companion extensions to generate highly targeted leads. The 4 extensions useful for leveraging LinkedIn Navigator’s…

Umbrex is pleased to welcome Lawrence E Adjah with Adjah.  Lawrence is a community builder and business advisor who began his career as a management consultant for McKinsey & Company in its New York office, helping to serve some of the world’s largest professional sports organizations and media companies. After McKinsey, Lawrence served as the Senior Director of Business Development at a premiere sports and entertainment marketing agency in New York. He later became a direct advisor to some of…