Lead Generation

Lead Generation

Umbrex is pleased to welcome Mark Organ with Categorynauts. Mark spent a couple of years at Bain as an Associate Consultant before founding and leading Eloqua, the category defining marketing automation company in 2000. Eloqua went public in 2012 and is now part of Oracle.

Mark then worked as an independent consultant helping Asia and North American SaaS companies go to market. In 2010 Mark founded Influitive, the category defining advocate community company, which today is scaling profitably. Today Mark is coaching category creating SaaS CEOs and also consulting on category discovery and development projects.

 

Johannes Hoech shares a practical post and instructional video that explains how to grow more lead generation enquiries with less budget using LinkedIn tools. 

As a follow on to MarqetU’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, MarqetU’s CEO Johannes Hoech recorded this 7 minute instructional video below on how to use LinkedIn Navigator and 4 companion extensions to generate highly targeted leads.

The 4 extensions useful for leveraging LinkedIn Navigator’s wealth of high quality contact information featured Johannes’ video are Dux-Soup, LinkMatch, Sharetivity, and CrystalKnows. We have launched several new demand generation efforts using practical, high-velocity strategies such as these since the pandemic hit in March 2020 with good success and on rapid timelines.

These two graphics show a recent B2B lead generation effort where we hit the goals set by the company’s growth architecture within a few weeks of launch.

 

Key points include:

  • How to use LinkedIn Navigator
  • 4 companion extensions to generate highly targeted leads
  • B2b sample pipeline ramp up

 

Read the full article, Grow more with less budget – Low $ demand gen with LinkedIn tools, on MarqetU.com.

 

Umbrex is pleased to welcome Lawrence E Adjah with Adjah.  Lawrence is a community builder and business advisor who began his career as a management consultant for McKinsey & Company in its New York office, helping to serve some of the world’s largest professional sports organizations and media companies. After McKinsey, Lawrence served as the Senior Director of Business Development at a premiere sports and entertainment marketing agency in New York. He later became a direct advisor to some of the world’s leading media & entertainment companies through his own advisory consulting firm, Adjah.

He’s the Founder and Chairman of Family Dinner Foundation, whose mission is to connect the world as a family at and beyond the dinner table. Inspired by the growing epidemic of loneliness and isolation, the foundation launched its first initiative, Our Family Dinner in 2008 which reached nearly 50K people across 35 cities.

Lawrence lives in Jersey City, NJ and is happy to partner on projects in the sports, media & entertainment space, as well as projects across all industries that involve growth strategy or strategic sourcing and procurement