Jayanth Krishnan shares a company article on a company on an improved metric, inspired by Jobs Theory, that addresses CLV’s limitations in addition to making growth and margin the lingua-franca of the whole organization. Abstract:  CLV is a sound quantitative metric provided the data fed to it has a sound basis in customer’s fundamental approach to making choices. CLV2.0 is a revised metric inspired by Jobs theory, that addresses CLV’s limitations in addition to making growth and margin the lingua-franca…

Stephen Wunker shares an article that explains why Jobs to Be Done improves agile development. Agile development has become the norm in software, yet it often overlooks a key challenge – how to objectively prioritize product roadmaps. Without this, the results of agile sprints can focus on the wrong features, developed for the wrong users, and executed in the wrong way. That’s a tremendously expensive waste. Perhaps worse, firms prioritize product roadmaps using fuzzily-defined and often politicized methods which take…

Robyn Bolton shares an article designed to identify the business you’re in. What business are you in?” How do you answer this all-too-common question? Do you name the company you work for? The industry you’re in? The function you perform? Bad news, your business isn’t defined by the company, the industry, and even your function. Good news, the business you’re in is defined by your customers.  And their definition unlocks incredible potential for innovation and growth. The 2:00 am Answer…

Robyn Bolton explains the nuances of Jobs to be Done. Before we go any further, I need to be clear that I absolutely, totally, and completely believe in Jobs to be Done.  In fact, more than once, I have uttered the words, “Jobs to be Done is a hill I will die on.” Which means that I died a little inside when a client recently said to me, “Jobs to be Done is amazing.  ‘Jobs to be Done’ sucks.” He’s…

  Stephen Wunker explores the emotional connection in marketing and how this connection can be applied to Jobs to be Done to lay out pathways for creating targeted, meaningful, and relevant innovations. The modern Mini Cooper—offered in a variety of eye-popping colors—burst onto the scene in 2001 as a chic version of an old British classic. It quickly became a fixture in trendy urban neighborhoods around the globe. Today, nearly twenty years later, the car still hasn’t lost its freshness:…