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Jobs Theory

Jobs Theory

Robyn Bolton explains the nuances of Jobs to be Done. Before we go any further, I need to be clear that I absolutely, totally, and completely believe in Jobs to be Done.  In fact, more than once, I have uttered the words, “Jobs to be Done is a hill I will die on.” Which means […]

  Jayanth Krishnan provides an article that explains how the revised metrics of CLV2.0, inspired by jobs theory, reveals the limitations of customer lifetime value (CLV) metrics and provides better customer insight, consequently lowering your acquisition cost and creating demand.   Abstract:  CLV is a sound quantitative metric provided the data fed to it has […]

  Access this resource from Gaelle Lamotte’s company on how to improve your ability to execute strategies by integrating development and planning, driving focus and alignment. How often do you win with your strategy? Strategy development is useful for defining ambitions and long term goals. A good strategy is only as good as the capability […]

  Duane Capuano shares a white paper on the blocks that stop the implementation of strategies and provides a framework for moving a strategy from thought to action. Countless association executive teams dedicate significant time and resources to strategic planning. But too often, great ideas and plans stay trapped in the notebook and are quickly […]

  Caroline Taich can help you improve your strategic planning process by understanding what drives the differences in the team’s expectations.  Much of my work involves strategic planning. Over the years I have observed that there are different kinds of strategic plans, and different views on what constitutes an excellent plan. This can lead to […]


  Nora Ghaoui examines the limitations of artificial intelligence as it pertains to building a business strategy. If company strategies risk sounding the same when written by people, what happens when they get written by AI? In this post I examine an AI-generated strategy statement for what it says about the abilities of AI and […]

  From her company blog, Nora Ghaoui shares a two-part series that examines the strategy statements of large companies and explains why strategy writing often results in generic statements. By the time a large company has finished its strategic planning cycle, it ends up with strategy statements that could apply to any company. The same […]

  Sean McCoy shares a blog post from his company website that presents a case for and against spending resources on ‘innovation’.  Innovation is hard. Most companies do not do it well. Long is the list of established market leaders that were The Disruptee instead of The Disrupter. But firms are not to blame. Most […]

  Luiz Zorzella takes a leap into the arbitrary world of luck to explain how unforeseen forces should be considered when shaping strategies.  8 months ago, I drafted an article explaining why you should do a sensitivity analysis of your strategy to luck. I was planning to publish it in March of this year, because […]

  Aneta Key shares a short message that shines a light into the importance of leaders spending valuable time on scenario planning, and how following military training can guide business strategies.  It is important for leadership teams to regularly work through scenarios across time horizons.  Strategic decision-making is at the core of leadership and is […]