Robyn Bolton explains the nuances of Jobs to be Done. Before we go any further, I need to be clear that I absolutely, totally, and completely believe in Jobs to be Done.  In fact, more than once, I have uttered the words, “Jobs to be Done is a hill I will die on.” Which means that I died a little inside when a client recently said to me, “Jobs to be Done is amazing.  ‘Jobs to be Done’ sucks.” He’s…

  Thomas K Hamann recently published two chapters in the book Managing Work in the Digital Economy.   New Forms of Creating Value: Platform-Enabled Gig Economy Today and in 2030 by Thomas K. Hamann & Stefan Güldenberg Abstract This chapter explains the origins and development of the so-called gig economy and it provides a typology for the platform-enabled gig economy, including all types of gig work reaching from location-independent microtasking towards location-bound and interaction-intensive knowledge work. In addition, the importance of…