David A. Fields shares a post that illustrates the value of naming the intellectual property of your consulting business to encourage client buy-in. In today’s world of smartphones, texting, and in-car wifi, the 1970’s CB radio craze hovers somewhere between quaint and weird. Yet, one aspect of that short-lived fad will help your consulting firm win more clients and, importantly, deliver higher perceived value to your current clients. In the parlance of CB radio fanatics, your handle was your…