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  Joy Fairbanks provides an article that offers guidance for founders and investors evaluating market opportunities. There are three tiers of scale commonly used to calculate the market opportunity for a startup’s product or service offering:  TAM, SAM, and SOM.  These are acronyms for Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market.  The purpose of these market assessments is to determine not what is, but what could be.  Founders, you may be struggling with calculating and interpreting these…
Umbrex is pleased to welcome Berthold Hannes with Dr. Hannes Consulting. Berthold spent 15 years with A.T. Kearney in the Munich and Duesseldorf offices, leading A.T.Kearney’s Utility practice in Germany, Switzerland and Austria for many years. He was also a member of the European and global Utility practice leadership team. From 2006 until 2013 he was a Bain & Company partner in the Duesseldorf office, leading the Utility practice in GSA. In 2014 he started his own consulting business, based…