Umbrex is pleased to welcome Wendy Richards with MarTel Advisors. Member of the Board for AMC Natural Drinks, Wendy advises this family-held Spanish corporation on international strategy and leadership development. Beyond the boardroom, she builds team cohesion through executive coaching and change management, serving PE and Venture-backed firms. An experienced Chief Marketing Officer in the […]
When interviewed on the P is for Profit podcast, Susan Meier exposes the biggest myths about branding, identifies what a small business can do to establish its brand and create a competitive advantage, and explains how to make your business relevant to your target audience. A visual artist is just a fancy way of […]
Umbrex is pleased to welcome Ulrich Schumacher. Ulrich is an expert in CRM, CEM, e-commerce and marketing; especially in the B2B and B2C retail environment. To date, he has been able to successfully apply his skills in various renowned companies in consulting and line functions. Ulrich is able to lead and realign large marketing areas […]
Umbrex is pleased to welcome Stefan Faust with < F A U S T >. Stefan spent 2,5 years at McKinsey, as a generalist consultant, then became a partner at a leading communications consultancy. Followed by 15 years of experience in the banking / wealth management sector, focusing on strategy, programme management & coordination, transformation […]
Umbrex is pleased to welcome Sara Zanichelli. Sara has 10+ years of strategy consulting experience, as core member of Financial Services Practice at BCG and previously at Simon-Kucher & Partners (recognized as world leader in pricing consultancy). After BCG, she held managerial roles in ING Bank (innovative digital bank, agile pioneer), being responsible for customer […]
Umbrex is pleased to welcome Kordt Griepenkerl with Med-Beratung. Kordt spent five years in the McKinsey healthcare practice in Germany and then worked in leadership positions for the medtech firms Biotronik and Trumpf Medical (now part of Hill-Rom). He covers a wide range of fields from operations to sales and marketing and extensive international experience. […]
James Black shares the third article in the series Seeing 20/20 in 2020. Each post shares steps to help brands and businesses improve their marketing strategies. This article focuses on marketing plans and capabilities. To kick off the new year, I suggested “20 Questions to Help Your Brand or Business See 20/20 in 2020.” […]
In this latest post from Robbie Kellman Baxter, she explains the difference between ad revenue and subscription revenue, subscription pricing, valuable content, and advertising in a subscription-based business. I have always encouraged organizations to choose a lane when it comes to pricing. The power of subscriptions is that they are a good way to […]
Umbrex is pleased to welcome Chris Moe with Cartograph. Chris Moe joined McKinsey in 2011 as a BA, focusing primarily on Sales & Marketing for B2C companies, across topics including pricing, digital pricing, and growth. After leaving to spend two years at a structured credit hedge fund in NYC, he returned to McKinsey and split […]
Jonathan Paisner shares his expert insights on branding in this new video series. This week, a 150-second overview of The Branded House vs. The House of Brands. There is a little bit of brand in everything your business says and does. We’ve created this series to give you a little bit of brand thinking […]
