James Black shares an evergreen article on brand positioning, developing marketing ideas, and choosing a marketing plan. This fall I had the opportunity to teach Marketing Campaigns: Strategy and Execution in a Masters in Integrated Marketing Program at NYU. It was a unique opportunity to step into the classroom and teach and, in so doing, relearn a lot of core marketing fundamentals. I thought I would share a few key takeaways for me from this class: Developing and Sustaining a…