Hugo Breton shares a video that will teach you how to turn marketing into an investment and how you can test and measure to make your marketing work for you.   Watch the video on YouTube: https://www.youtube.com/watch?v=7vlYejBRfaE…

James Black shares an evergreen article on brand positioning, developing marketing ideas, and choosing a marketing plan. This fall I had the opportunity to teach Marketing Campaigns: Strategy and Execution in a Masters in Integrated Marketing Program at NYU. It was a unique opportunity to step into the classroom and teach and, in so doing, relearn a lot of core marketing fundamentals. I thought I would share a few key takeaways for me from this class: Developing and Sustaining a…