Luiz Zorzella takes an adventurous look at two choices innovation-based businesses may or may not choose to pursue to illustrate how emotion is an underlying driver of innovation.  Companies that decide to compete on innovation-based businesses have 2 potential paths to choose from: with or without “emotion”. Years ago, my wife and I traveled to the NorthEast of Brazil. There, we went on a tour on the sand dunes on a buggy. Fifteen minutes into the tour, I was…