Umbrex is pleased to welcome Gennadiy Goldenshteyn with First Principles. Gennadiy Goldenshteyn is leveraging almost 20 years consulting and progressive line leadership experience to launch his own consulting firm, First Principles, in September 2019. First Principles breaks down seemingly complex strategy and operations problems down to their foundational basics (i.e., first principles) and creates implementation programs to systemically drive improvement. Areas of Gennadiy’s expertise include: Product-driven and customer-focused innovation and growth strategy, based on principles of Design-to-Value and Design Thinking…