Sindhu Kutty shares an article that explores the No Surprises Act introduced in January of this year and offers a few suggestions that could improve it. As a business owner, and one with more than 20 years of experience in the healthcare space, I know that maneuvering through the outrageous complexity of the provider and payor space to offer healthcare to our employees was beyond taxing. So, I can’t imagine what it must be like for the average consumer. Why…

Umbrex is pleased to welcome Ryan Wilber.  Ryan has spent the past 10 years working with healthcare providers to design and implement innovative solutions to pressing care delivery challenges. His experience spans working with small community hospitals, large academic research centers, and integrated multi-hospital systems in the US and internationally to assess and implement new processes and technologies. While his clients have been varied, his work has had in common a focus on addressing the core provider challenges around access,…

Luca Ottinetti’s company blog shares case studies that reveal how Intel and SpaceX successfully launched new products, and what went wrong with Nokia and Swissair’s business model innovations.   Entering a new market with new products that target new customers requires a new business model. It is a powerful strategic initiative that changes the rules of competition. It also represents a challenge with odds of success at roughly 30%, but ultimately – when done right – it rewards winners with…

Robbie Baxter explains why companies need to prioritize their mission over their products to take advantage of new technologies and services and build a new kind of relationship with today’s–and tomorrow’s–members. As association leaders, many of you are Membership Pioneers. Membership is something you probably have been thinking about for years. But in the last 10 years, membership has reinvented nearly every industry. Companies like LinkedIn, Amazon and Salesforce have created forever transactions of their own with their customers by using many…

Jonathan Paisner identifies the cause of tension between corporate marketing and brand marketing, and how you can bridge the divide with a brand messaging format that communicates company vision and value for the end consumer.   B2B companies experience an ongoing tension between corporate marketing and product marketing – because their goals aren’t completely alignedFor corporate marketing, the brand is built upon a big idea that aims to capture the promise of the organization at a macro level. In technology…