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group sales

group sales

Robbie Kellman Baxter provides an interview with Michael Brito, who managed The Economist’s group subscription business.  Much of the conversation around news media subscriptions has been about going direct to consumer. But sometimes these strategies include a little B2B or even B2B2C by partnering with businesses to see organizations can expand their reach and build deeper, more engaged relationships by selling in bulk to buyers who then distribute access to their own employees, customers, families or members. In this kind…