Go-To-Market Strategy

Go-To-Market Strategy

Umbrex is pleased to welcome Neeraj Monga with ANTYA Investments. Neeraj is a top-ranked investment professional with extensive experience in forensic accounting, corporate governance, fundamental equity analysis and thematic research. Over a successful career spanning twenty years in global investing and advice, Neeraj has assisted clients in avoiding torpedo stocks that decimate portfolio performance. Neeraj focuses only on actionable and strategic investment advice and avoids the EPS-based rat-race that provides little value-added information to institutional investors.

In his consulting practice, he advises clients on M&A and acquisition-related due diligence as an independent advisor to directors. Many global companies such as HP, Caterpillar and others have been burnt by buying far-flung businesses that had to be written down due to sub-optimal due diligence by advisors, investment bankers and the management team.

He also advises teams on go-to-market strategy for new products, entering new geographic areas, and identifying new customer segments. All advice is data-driven, fact-based and provides actionable implementation plans. Numbers, details and ideas speak naturally to Neeraj.

If you are looking to add tremendous value in the shortest possible time on a complex project, then he is your man. Neeraj can provide leadership training, lead and coordinate top-management idea generation summits, and challenge top-management teams to stress test ideas and projects to ensure a winning outcome for everyone.

Umbrex is pleased to welcome Tarik Djeddour with Stellaris Consulting. Tarik is a Healthcare focused former McKinsey manager who started his own consulting firm in 2016. He mainly focuses on go-to-market strategy, commercial due diligence, and insight & analytics projects, supporting pharma and med device teams mostly in Europe and the US. An engineering & MBA graduate of Imperial College London, Tarik has worked for industry leaders such as Honeywell and Shionogi, as well as boutique consultancies.

His 20 years of professional experience is a blend of senior consulting know-how for blue chip clients and hands-on senior executive operational experience across the start-up to incumbent spectrum. He is married to a primary care physician and splits his time between London and Girona in Catalunya, Spain. He is fluent in English, French, Italian, and is developing fluency in Spanish and Catalan. Tarik is happy to collaborate on projects

Umbrex is pleased to welcome Surbhee Grover with Steel & Graffiti Strategy consulting. With 18 years experience in consulting and brand management, Surbhee Grover provides growth strategy, innovation, digital and marketing advice to leading companies across consumer oriented industries (incl. food & beverage, beauty/ cosmetics, education, hospitality, luxury and digital media). She gained considerable experience during her six year tenure with Booz & Company (2004-2010). Her work has included projects such as the development of an innovation strategy & processes for a global beverage firm; creating a digital strategy for a leading educational entity focused on its international markets; determining global sales capabilities and Go-To-Market strategies in emerging markets for a leading consumer electronics company; and developing a growth product roadmap for a leading European food player.

In addition to this, Ms. Grover honed her product management expertise with firms such as L’Oreal and Marico Industries (Asia) and Colgate Palmolive (N. America). Finally, in partnering with clients across Asia, North America and Europe (UK, Denmark, Netherlands, and Ireland), Surbhee has developed a nuanced understanding of the challenges and opportunities that confront global businesses. Apart from advising senior leaders at global corporations, Surbhee advises several early stage start-ups. She is also a freelance travel writer for the Forbes (Asia).