Umbrex is pleased to welcome Cecile Bernheim with S2E Partners. Cécile created S2E Partners consulting firm in 2014. She advises Boards, CEOs and executive teams of small and mid-cap companies on Strategy-to-Execution and Corporate Governance. Her action is guided by her conviction that “aligned strategy, disciplined execution and good governance lead to greater results”
Cecile put her deep understanding of consumers, customers and market dynamics at the service of her clients and delivers valued insights and recommendations.
Her professional experience prior to S2E Partners includes strategy consulting with Bain and Company as well as senior executive roles at Coca-Cola internationally in General Management, Strategy, Sales and Marketing and in Pharmaceutical Research and Development.
Umbrex is pleased to welcome Maia Scher. Maia spent +7 years as Management Consultant at McKinsey and has been working as independent consultant and held executive corporate roles (SME companies and startups) since 2015. With broad and generalist background, she has developed particular expertise in general management & strategy, organizational issues, and company build/ biz.dev. She has undergrad degree in Economics and MSc. in Social Psychology.
She is passionate about delivering impact with purpose in a broad set of topics, industries, functions and geographies. During 2020, she cofounded a social, non for profit organization, designed as a “human collective intelligence network” which is focused on impacting to mitigate negative effects from Covid19 (health, education, economy) and seize the crisis as an opportunity for the aftermath. She is also passionate about helping leading women succeed in their professional careers. She mentors entrepreneurs in digital ecosystem and women in business, she writes and facilitates different workshops and capability building trainings.
She currently lives in Buenos Aires, Argentina, close to her parents, friends, and shares her home with a lovely rescued greyhound.
Umbrex is pleased to welcome Tomás Elewaut with Hopen – Management Consulting. Tomás spent seven years at McKinsey & Co., leading projects in South America, and has been running his own consulting firm focused on strategy, organization and business development since 2012.
Before starting his own consulting practice, he was founder and business development manager of and important agribusiness operation that raised capital from US institutional investors and the IFC (International Finance Corporation). Prior to McKinsey, he worked for the Techint Group and Banco Galicia. Tomás has particular expertise in strategy and general management advise, as well as board organization, as he currently serves in the board of a renowned non-profit hospital.
He lives in Buenos Aires, Argentina with his wife and three undergrad school age children. Tomás is happy to collaborate on projects involving strategy, organization, business development and general management advise.
Umbrex is pleased to welcome Jakob Skovgaard. Jakob is an international senior executive with 20 years of P&L, strategy and leadership experience from McKinsey & Co, Arla Foods (dairy) and Danish Crown (meat). Most recently Managing Director Denmark in Danish Crown with 450 mio EUR full P&L responsibility and Global Cheese SVP in Arla with 2+ bn EUR category P&L responsibility. Since last year (2020) Jakob has worked as an independent advisor, consultant and board member. Jakob has particular expertise in running and growing food/fmcg business with a spike in meat/dairy and in strategy as well as all commercial disciplines, i.e. sales, marketing, innovation. Jakob has led several change programs and been focused on growth and transformation throughout his career.
Jakob lives in Denmark with his wife and two high-school age children and enjoys all outdoor activity. Jakob is happy to collaborate on projects within strategy, organization, commercial excellence and optimization within food/fmcg and related industries.
Umbrex is pleased to welcome Johannes Hoech with MarqetU. Johannes is a C-level Silicon Valley executive experienced in “Growth Architecting”, i.e. all aspects of state-of-the-art pipeline generation and revenue management. Expert analyst and motivational leader with strong skills in general management, strategy, product management, and customer success, as well. 25+ years of experience leading technology startups through early stage, high growth, and turnaround phases.
Having managed organizations ranging in size from a 3-person start-up to a 400-person business, Johannes drives revenue and scales fast growing organizations of all sizes. With his German half he executes efficiently with a highly analytical approach, and with his California half he innovates pragmatic solutions.
Umbrex is pleased to welcome Sean Folan. Sean is a versatile brand growth strategist with deep expertise leveraging insights and analytics to build and activate brand strategies and growth plans for clients in healthcare, consumer products, hospitality, aviation, telecom and financial services. His work has ranged from category and brand creation to product/service innovation, launch planning and campaign development/execution.
Sean and his family live in Connecticut where they enjoy hiking, biking and spending time with friends. He is looking to collaborate on projects involving brand growth strategy development and execution in the US, regionally, or globally.
Susan Meier was recently interviewed on the Expert Insight Interview where she shared her expertise in brand strategy building.
The world is rapidly changing, and many things are being disrupted or reinvented. While various activities are paused at the moment, it’s the perfect time to reflect on your business and brand. It is the first step on the road to finding the right strategy and determining the place of your brand in that new environment. Reflect on every aspect of your business, from your team, products, and offers to its purpose, values, and uniqueness. Think about what your brand stands for and what you want it to stand for, so you can assess what kind of future you want.
This interview includes points on:
- Brand reflection
- Audience assessment
- Building brands with promise
Watch the full interview, How to Build a Brand with Promise, on the SalesPop website.
James Black shares the third article in the series Seeing 20/20 in 2020. Each post shares steps to help brands and businesses improve their marketing strategies. This article focuses on marketing plans and capabilities.
To kick off the new year, I suggested “20 Questions to Help Your Brand or Business See 20/20 in 2020.” And what a year it has been already! No doubt, COVID-19 is leading many brands/businesses to revisit their marketing plans, but the logic here still applies. To help brands and businesses assess the state of the business and identify opportunities, I advocated taking a closer look at the topic of Customer Understanding (Part 1), and then turning attention to the Brand/Business Proposition and The Path to Purchase (Part 2). In this post (Part 3), I conclude the series by looking at Marketing Plans and Marketing Capabilities.
Points covered in this article include:
- Identifying objectives
- Evaluating tactics
- Success criteria
Read the full article, Seeing 20/20 in 2020: Part 3 – Marketing Plans and Capabilities, and access links to the series, on LinkedIn.
Susan Meier was recently interviewed on The Growth Zone where she shared her expertise on good branding strategies and how to upscale brand visibility.
Brands of all kinds are seeing a huge need to rethink and reinvent in the new context we’re faced with. The game has changed, but the basic rules remain the same.
I encourage people to step back from that (social media), before you build your platform and presence, you need to think about who you are and what’s going to be really interesting and meaningful for the customers you serve. So I encourage my clients and those entrepreneurs and small businesses that I advise to start thinking about themselves. So often, myself included, we start with the products or service is, we know what it is we have to offer, but around lies three different things, the way that I see it: who you are as an individual and what you bring to the table, what is that DNA, what are your core values, dig into your specific identity so that you discover the origin story before you dive into your products and services. That’s going to start the process of understanding what really makes you different.
Points discussed include:
- The myths about creativity that hold us back
- What makes a good branding strategy?
- How can the creative part of branding stay on track?
- What are Susan’s tips to scaling one’s brand visibility?
Listen to the podcast, What makes a good branding strategy?, on The Growth Zone.
James Black shares the first post in a series that explores the development of customer understanding in 2020.
To kick off the new year, I suggested ‘20 Questions to Help Your Brand or Business See 20/20 in 2020.’ To help brands and businesses assess the state of your business and identify opportunities, I wanted to take a closer look at the topic of Customer Understanding.
Developing a deeper Customer Understanding is helpful to identify opportunities to strengthen your business. If you didn’t enter the New Year feeling like you had a deep understanding of your customer, here are some tips on how to quickly build your fact base. At P&G, business understanding always began with a robust “WHO” Understanding – that is, the consumer who used the product and the shopper who bought it.
Questions asked and explained include:
- Do we have a clearly defined target customer?
- Do we have a clear understanding of the end benefit the customer is seeking?
- Does our offering fit with his/her desired benefit?
- Do we understand the customer’s unmet needs vs. current offerings?
- Are we conducting the right mix of research (qualitative and quantitative)?
- Do we prioritize what we do (and don’t do) and what we invest in (and not in) against customers’ needs?
Read the full article, Seeing 20/20 in 2020: Part 1 – Customer Understanding, on LinkedIn.
Susan Meier was recently interviewed on the Change Creator podcast on the fundamentals of building a brand.
In her nine years of helping companies build their brand identity, Susan has always set aside a portion of her portfolio for these smaller projects despite them being less lucrative for her. The payoff? They inspire her and she learns a lot from them. She enjoys contributing to entrepreneurs who are just starting out. That aha moment when the small, independent professional who has come to her for help realizes what their true identity is, who their audience is, and how they empathetically connect with them is something Susan finds truly rewarding. She refers to these elements as the three pieces of branding.
In this interview, Susan discusses:
- Discovering and leveraging uniqueness
- The pitfalls of social media
- Advice for early stage entrepreneurs
Listen to the full interview, Electrifying Your Brand Strategy to Amplify Your Impact, on the Change Creator’s website.