Umbrex is pleased to welcome Anna Engströmer with Anna Engströmer GmbH. Anna is Swedish, has worked across Europe and lives in Switzerland. She worked 2006-2011 in McKinsey in Italy, in the Business Technology Office and the Operations Practice. She was a manager at Zurich Insurance (Finance and Sourcing) and at UBS (Vendor Governance). She works independently for clients in Switzerland and Europe. She has vast experience in service design, strategic sourcing, vendor governance and financial performance management. She is fascinated…

Umbrex is pleased to welcome Uma Sethi. Uma was a Founding member and Principal at BCG Digital Ventures, where she led multi-disciplinary teams to innovate and launch new startups, digital products or experiences. Prior to that, she was at McKinsey for nearly 10 years. She served as the America’s Retail Practice Manager for 4 years and the remainder as a classic strategy consultant. Uma was also a Founding Member of globalgiving.com. Uma currently lives in Redondo Beach, California with her…

  Diane Mulcahy provides valuable questions to help discern the compatibility of an investor before accepting funds for your next project.  In the race to get the check in hand, most entrepreneurs don’t do in-depth due diligence — or any due diligence — on the venture capital (VC) firms they pitch. Founding teams eager to raise capital to grow their companies enter into long-term partnerships with VC firms they don’t know well. It’s a risky strategy that can leave startup…

  Christy Johnson shares valuable insights from a survey of Seattle start-ups. Most Seattle startups are very focused on the data—they rely heavily on data to drive product decisions. Seattle is home to Amazon and Microsoft, which have leveraged data to succeed in everything from retail, to cloud computing, software development and artificial intelligence. But it’s also home to non-technology companies like Starbucks, that are operating like technology companies and utilizing data to make their core business decisions. Visionary technology…