Morten Stilling shares a company post that explains how a wind farm can harvest renewable energy and food, capture carbon and clean the ocean all at once. OX2 plans to build the offshore wind park Galatea-Galene outside of Falkenberg on the West Coast of Sweden. When planning the wind farm the company looked at using the area in more ways. OX2 teamed up with Kobb, a company that grows and sells seaweed. And the advantages of combining wind power and…

Andrew Seay shares an article that goes beyond the feel-good headlines of electric vehicle adoption to identify a potential risky confrontation with China. EVs feel like a good news story:  They leave a carbon footprint 75% lower than their ICE counterparts.  They are 40% less expensive to maintain.  Four door EVs like the Tesla Model S Plaid are achieving performance levels that eclipse even the fastest ICE-powered Ferrari. Consider how staggering that is: The Tesla Roadster was released 11 years…

  Indranil Ghosh shares part one in a two part series that makes a case for the hydrogen economy, and links to an interview with Hervé Touati, Executive Director at Available Power, and Frank Wouters, Global Lead Green Hydrogen at Worley. Welcome to this week’s edition of Powering Prosperity Weekly. This weekly newsletter looks at issues relating to the Global Economic Transition that will play out over the coming 20-30 years (see my  introductory article on LinkedIn for additional context)….

Umbrex is pleased to welcome Ulrich Schumacher.  Ulrich is an expert in CRM, CEM, e-commerce and marketing; especially in the B2B and B2C retail environment. To date, he has been able to successfully apply his skills in various renowned companies in consulting and line functions. Ulrich is able to lead and realign large marketing areas in a contemporary and future-oriented way. Due to his extensive knowledge in the areas of on- and offline instruments, he achieved concrete marketing successes. He…

Umbrex is pleased to welcome Chris Moe with Cartograph. Chris Moe joined McKinsey in 2011 as a BA, focusing primarily on Sales & Marketing for B2C companies, across topics including pricing, digital pricing, and growth. After leaving to spend two years at a structured credit hedge fund in NYC, he returned to McKinsey and split between Marketing and Sales and work in Education, focused on University transformations. Chris co-founded Cartograph in 2018, an agency focused exclusively on Amazon consulting for…

Umbrex is pleased to welcome Brendan Kelly.  Brendan Kelly has more than 15 years of professional experience across multiple sectors and industries including public affairs, top-tier consulting, and financial services. Following an early career as a lobbyist for the Irish financial service industry, he joined the Dublin/London office of McKinsey in 2010 where he worked primarily on strategy and operations for clients in the banking and insurance sectors. On leaving McKinsey in 2014 he worked initially as an independent consultant…