Indranil Ghosh shares part one in a two part series that makes a case for the hydrogen economy, and links to an interview with Hervé Touati, Executive Director at Available Power, and Frank Wouters, Global Lead Green Hydrogen at Worley.
Welcome to this week’s edition of Powering Prosperity Weekly.
This weekly newsletter looks at issues relating to the Global Economic Transition that will play out over the coming 20-30 years (see my introductory article on LinkedIn for additional context).
In Part 1 of a two-part series on the hydrogen economy, this week we attempt to answer perhaps the most important sustainability question of all: what is required to transition the planet onto a net zero carbon emissions?
It is a highly ambitious target and right now we are not doing enough. Just installing renewable energy like wind and solar will still leave us far away from reaching this target, as the International Energy Agency has argued. We will need other technologies like hydrogen, which as the chart below shows, has huge potential to decarbonize our economies.
Read the full article, Can We Meet Net Zero By 2050? The Case for Hydrogen, on LinkedIn.
Umbrex is pleased to welcome Ulrich Schumacher. Ulrich is an expert in CRM, CEM, e-commerce and marketing; especially in the B2B and B2C retail environment. To date, he has been able to successfully apply his skills in various renowned companies in consulting and line functions. Ulrich is able to lead and realign large marketing areas in a contemporary and future-oriented way.
Due to his extensive knowledge in the areas of on- and offline instruments, he achieved concrete marketing successes. He is familiar with the peculiarities of e-commerce sales channels, omni-channel marketing approaches and has a proven track record of building and expanding CRM programs profitably. Ulrich is happy to collaborate on projects involving CRM and marketing in Europe
Umbrex is pleased to welcome Chris Moe with Cartograph. Chris Moe joined McKinsey in 2011 as a BA, focusing primarily on Sales & Marketing for B2C companies, across topics including pricing, digital pricing, and growth. After leaving to spend two years at a structured credit hedge fund in NYC, he returned to McKinsey and split between Marketing and Sales and work in Education, focused on University transformations. Chris co-founded Cartograph in 2018, an agency focused exclusively on Amazon consulting for emerging CPG brands.
Chris now lives in Austin, TX, and is always happy to talk Amazon, eCommerce, or CPG.
Umbrex is pleased to welcome Brendan Kelly. Brendan Kelly has more than 15 years of professional experience across multiple sectors and industries including public affairs, top-tier consulting, and financial services.
Following an early career as a lobbyist for the Irish financial service industry, he joined the Dublin/London office of McKinsey in 2010 where he worked primarily on strategy and operations for clients in the banking and insurance sectors. On leaving McKinsey in 2014 he worked initially as an independent consultant before taking up a role as Head of Strategy for Credit Suisse’s private banking business in Europe based in Switzerland. He returned to independent consulting in early 2019 to have greater freedom to develop his own entrepreneurial ideas.
Brendan’s distinctive strengths include conceptual problem solving, communications, and team leadership and his working style combines the intellectual rigor of consulting with pragmatism and practicality.He is particularly interested in supporting projects in strategy development and implementation, change and transformation, and program management.
In addition to his strong background in financial services, Brendan has a proven track record in driving change and creating value across multiple industries including Food, e-commerce, publishing, and pharma. Brendan’s focus is on serving clients in the UK, Ireland, Switzerland and Western Europe.