Ecommerce

Ecommerce

Umbrex is pleased to welcome Bart Sichel with bps Captura. Bart is President of bps Captura, which provides independent advisory and consulting to corporate senior leaders, private equity firms, and boards across multiple consumer facing industries.  Bart has hands on experience driving growth, and provides expertise in Marketing, Digital Transformation, Ecommerce, Innovation, Format Renewal, and Customer Loyalty.

Bart was Chief Marketing Officer at Burlington Stores, leading Marketing, Ecommerce, and Corporate Strategy, and he was part of the dedicated executive management team that turned the business around under private equity ownership, took the company public, and increased shareholder value over ten-fold.

Prior to Burlington, Bart was a Principal at McKinsey & Company where he co-led McKinsey’s North American Retail Marketing Practice among other leadership roles. Before McKinsey, Bart was involved in several startups, and was a Vice President at Chemical Bank.  Bart also teaches graduate classes on the topic of leadership at NYU, and serves on the National Board of Directors for the Leukemia & Lymphoma Society.

Bart holds a B.A. in Economics from Vassar College, and an M.B.A. in Marketing and Finance from Columbia University.

 

Cheryl Lim Tam provides a post that explains the benefits of Tundra and highlights a few companies that are using the platform to sell their products. 

Ever wonder what happened to that innovative company you once saw on ABC’s hit show Shark Tank? There’s a good chance it landed a deal, invested in more inventory to meet rising demand, and then went on to set up its wholesale storefront on Tundra.

Tundra is rapidly becoming the number one wholesale destination for the best brands, and that includes successful Shark Tank alums. After all, these savvy entrepreneurs know a good business opportunity when they see it. According to Regan Kelaher and Shannon Zappala, founders of Goverre (Shark Tank season 8), ‘Tundra is fantastic because it helps us reach retailers that we couldn’t reach through other traditional sales channels. There are no fees, and they make the whole process seamless, from processing orders to receiving payments.’

Retailers browsing on Tundra can bring a whole range of ‘As Seen on Shark Tank’ products to their store — from kid-friendly tableware to innovative gadgets that make everyone’s life easier. Here are seven successful Shark Tank brands you can find on Tundra today.

 

Read the full post, 7 brands that went from the Shark Tank to Tundra, on Medium.

 

 

Diane Mulcahy provides valuable questions to help discern the compatibility of an investor before accepting funds for your next project. 

In the race to get the check in hand, most entrepreneurs don’t do in-depth due diligence — or any due diligence — on the venture capital (VC) firms they pitch. Founding teams eager to raise capital to grow their companies enter into long-term partnerships with VC firms they don’t know well. It’s a risky strategy that can leave startup CEOs in mis-aligned partnerships with unrealistic expectations.

 

The four questions covered in depth are:

  • What is the VC’s track record?
  • How much money is the VC personally investing?
  • How big is the VC fund?
  • Do you have a list of portfolio company CEOs?

 

Read the full article, Don’t Take Money from VCs Until You’ve Asked 4 Questions, on the Harvard Business Review.