Umbrex is pleased to welcome Bill Hauschen. Bill has 15+ years of marketing and strategy experience, with a focus on how to use data to drive better marketing decision-making and performance. Bill started his career with McKinsey & Company, where he left as an Engagement Manager. He worked with clients in numerous industries, with a particular focus on retail and marketing engagements. After McKinsey, Bill spent 2.5 years at Target Corporation where he led a Marketing Business Intelligence team and…

Umbrex is pleased to welcome Anthony F Ramirez. Anthony spent two years as an Expert in the Growth practice at Boston Consulting Group Digital Ventures and has been running his own consulting firm focused on growth marketing and e-commerce. Anthony has extensive experience in running direct to consumer marketing operations across consumer, medtech, and health systems providers. He is currently a MBA candidate at MIT Sloan and enjoys cooking, birdwatching, and hiking….

Umbrex is pleased to welcome Sabrina Boesch. Sabrina spent 4 years working at Bain & Co., focussing primarily on financial services. She left Bain to join a fast growing FinTech in Dusseldorf focussing on expanding a newly founded business division. Her passion for business development and e-commerce led her to take over the German market at Emma Sleep, the biggest e-commerce in the sleep industry. Since leaving Emma, Sabrina is focusing on helping clients build and expand their e-commerce businesses…

Umbrex is pleased to welcome Lisa Chapello. Lisa joined Bain’s Chicago office in 2010, before becoming a product leader at Walmart and Twitter. She has practical expertise in product strategy, product operations, and “0 to 1” style efforts. She also has vertical expertise in developer platforms, e-commerce, grocery, and EBT/SNAP. As an independent consultant, Lisa has also helped clients in CPG, healthcare, and last-mile delivery. By training she is an engineer (University of Illinois) and received her MBA from Stanford….

Umbrex is pleased to welcome Nisha Mendelsohn with Mendelsohn Strategy.  Nisha Mendelsohn has over 15 years of experience in management consulting and business operations, specializing in the CPG/food & beverage sector. Most recently, Nisha served as Chief Operating Officer and led food & beverage investment strategy at Sapling Capital, a Los Angeles based single family office. Prior to forming her consulting practice in 2015, Nisha oversaw the wine direct-to-consumer business for FIJI Water-owned brands, JUSTIN Vineyards & Winery and Landmark…

Umbrex is pleased to welcome Robert Tas.  Robert has spent his career as Visionary Chief Growth/Marketing Officer (CMO), change catalyst and digital pioneer with a history of success leading transformations and igniting revenue growth by defining brand marketing strategies, use of data analytics and using digital as a performance weapon. His experience spans D2C e-commerce, financial services, CPG and Telecom industries. He has managed large transformational efforts, worked with leading agencies and managed media budgets in access of $250M. He…

Umbrex is pleased to welcome Laura Wheeler.  Laura brings deep experience in Strategy, Analytics and E-commerce which she has honed through her years at a top-tier management consulting firm (McKinsey), as an operator at best-in-class retailers (Ross Stores and Gap), in client service as the Retail Practice Lead at a start-up marketing analytics consulting firm (Absolutdata) and culminating in P&L ownership as the General Manager/Chief Digital Officer at DTC divisions of Omni-retailers (Saks, Perfumania). Her project work has covered a…

  Tobias Baer shares an article on the latest Google news and the regulation of Big Tech. He explores the impact of Google’s algorithms on e-commerce and the commercialization of the internet.  In spite of its limited scope, the DOJ’s antitrust complaint against Google already highlights three fundamental issues of e-commerce and the commercialization of the internet. The first is about industrial organization – how to create a digital market structure that isn’t monopolized through natural network and scale effects?…

Umbrex is pleased to welcome Ulrich Schumacher.  Ulrich is an expert in CRM, CEM, e-commerce and marketing; especially in the B2B and B2C retail environment. To date, he has been able to successfully apply his skills in various renowned companies in consulting and line functions. Ulrich is able to lead and realign large marketing areas in a contemporary and future-oriented way. Due to his extensive knowledge in the areas of on- and offline instruments, he achieved concrete marketing successes. He…

Umbrex is pleased to welcome Chris Moe with Cartograph. Chris Moe joined McKinsey in 2011 as a BA, focusing primarily on Sales & Marketing for B2C companies, across topics including pricing, digital pricing, and growth. After leaving to spend two years at a structured credit hedge fund in NYC, he returned to McKinsey and split between Marketing and Sales and work in Education, focused on University transformations. Chris co-founded Cartograph in 2018, an agency focused exclusively on Amazon consulting for…

Umbrex is pleased to welcome Brendan Kelly.  Brendan Kelly has more than 15 years of professional experience across multiple sectors and industries including public affairs, top-tier consulting, and financial services. Following an early career as a lobbyist for the Irish financial service industry, he joined the Dublin/London office of McKinsey in 2010 where he worked primarily on strategy and operations for clients in the banking and insurance sectors. On leaving McKinsey in 2014 he worked initially as an independent consultant…