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e-commerce

Umbrex is pleased to welcome Alexander Zumdieck. Alexander is an experienced technology consultant who helps clients to deliver business impact in the financial services and e-commerce industries. Prior to setting up his own consulting practice he was the Managing Director of the Metroaccelerator (startup innovation unit for Metro AG) and the VP Pricing for Zalando, […]

Umbrex is pleased to welcome Bill Hauschen. Bill has 15+ years of marketing and strategy experience, with a focus on how to use data to drive better marketing decision-making and performance. Bill started his career with McKinsey & Company, where he left as an Engagement Manager. He worked with clients in numerous industries, with a […]

Umbrex is pleased to welcome Anthony F Ramirez. Anthony spent two years as an Expert in the Growth practice at Boston Consulting Group Digital Ventures and has been running his own consulting firm focused on growth marketing and e-commerce. Anthony has extensive experience in running direct to consumer marketing operations across consumer, medtech, and health […]

Umbrex is pleased to welcome Sabrina Boesch. Sabrina spent 4 years working at Bain & Co., focussing primarily on financial services. She left Bain to join a fast growing FinTech in Dusseldorf focussing on expanding a newly founded business division. Her passion for business development and e-commerce led her to take over the German market […]

Umbrex is pleased to welcome Lisa Chapello. Lisa joined Bain’s Chicago office in 2010, before becoming a product leader at Walmart and Twitter. She has practical expertise in product strategy, product operations, and “0 to 1” style efforts. She also has vertical expertise in developer platforms, e-commerce, grocery, and EBT/SNAP. As an independent consultant, Lisa […]

Umbrex is pleased to welcome Nisha Mendelsohn with Mendelsohn Strategy.  Nisha Mendelsohn has over 15 years of experience in management consulting and business operations, specializing in the CPG/food & beverage sector. Most recently, Nisha served as Chief Operating Officer and led food & beverage investment strategy at Sapling Capital, a Los Angeles based single family […]

Umbrex is pleased to welcome Robert Tas.  Robert has spent his career as Visionary Chief Growth/Marketing Officer (CMO), change catalyst and digital pioneer with a history of success leading transformations and igniting revenue growth by defining brand marketing strategies, use of data analytics and using digital as a performance weapon. His experience spans D2C e-commerce, […]

Umbrex is pleased to welcome Laura Wheeler.  Laura brings deep experience in Strategy, Analytics and E-commerce which she has honed through her years at a top-tier management consulting firm (McKinsey), as an operator at best-in-class retailers (Ross Stores and Gap), in client service as the Retail Practice Lead at a start-up marketing analytics consulting firm […]

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  Tobias Baer shares an article on the latest Google news and the regulation of Big Tech. He explores the impact of Google’s algorithms on e-commerce and the commercialization of the internet.  In spite of its limited scope, the DOJ’s antitrust complaint against Google already highlights three fundamental issues of e-commerce and the commercialization of […]

Umbrex is pleased to welcome Ulrich Schumacher.  Ulrich is an expert in CRM, CEM, e-commerce and marketing; especially in the B2B and B2C retail environment. To date, he has been able to successfully apply his skills in various renowned companies in consulting and line functions. Ulrich is able to lead and realign large marketing areas […]