Umbrex is pleased to welcome Jeffery Perry with Lead Mandates. Jeff is a dynamic thought leader and global strategic business advisor. After an impactful 30-year career in management consulting at notable firms Booz & Co., A.T. Kearney, and recently retiring from Ernst & Young (EY), as Founder & CEO, Lead Mandates LLC, he fulfills his passion as an independent advisor—to help organizations improve business and leadership performance. Businesses are facing unprecedented disruption and uncertainty. Based on his years of advising…

  In this latest post from Robbie Kellman Baxter, she explains the difference between ad revenue and subscription revenue, subscription pricing, valuable content, and advertising in a subscription-based business.  I have always encouraged organizations to choose a lane when it comes to pricing. The power of subscriptions is that they are a good way to price when you’re solving the subscriber’s problem on an ongoing basis. Subscription pricing aligns the goals of the reader with the ongoing goals of the…

Umbrex is pleased to welcome Shubu Mitra with MarCaps.  Shubu is COO of MarCaps and is dedicated to helping clients successfully apply industry leading frameworks, tools and processes to design a modern marketing organization and create a capability development plan.  Prior to co-founding MarCaps LLC, Shubu led Agile Measurement to assist marketers measure, monitor and manage their online and offline marketing, advertising and promotion efforts using agile data-driven approaches. Shubu was also Director of Connection Effectiveness and Productivity at The…