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divestitures

divestitures

Umbrex is pleased to welcome Jeffery Perry with Lead Mandates. Jeff is a dynamic thought leader and global strategic business advisor. After an impactful 30-year career in management consulting at notable firms Booz & Co., A.T. Kearney, and recently retiring from Ernst & Young (EY), as Founder & CEO, Lead Mandates LLC, he fulfills his […]

  In this latest post from Robbie Kellman Baxter, she explains the difference between ad revenue and subscription revenue, subscription pricing, valuable content, and advertising in a subscription-based business.  I have always encouraged organizations to choose a lane when it comes to pricing. The power of subscriptions is that they are a good way to […]

Umbrex is pleased to welcome Shubu Mitra with MarCaps.  Shubu is COO of MarCaps and is dedicated to helping clients successfully apply industry leading frameworks, tools and processes to design a modern marketing organization and create a capability development plan.  Prior to co-founding MarCaps LLC, Shubu led Agile Measurement to assist marketers measure, monitor and […]