In a series of three articles, Belden Menkus explores the impact of Covid on strategy. This first post explores how to lead your organization forward during times of uncertainty.


“The future is coming at us faster than ever, and its hallmarks are constant disruption and change. Covid has underscored that. Fighting this uncertainty is futile. So how do you lead your organization forward when it’s increasingly hard to know where ‘forward’ actually is? 

This is the first of three articles in which I explore the impact of Covid on strategy.

Business leaders make sense of what is happening, for their organisations and themselves. The quality of their sensemaking is a key determinant of success or failure. It shapes the threats and opportunities the organisation sees; it limits or opens out what leaders see as desirable or even possible.

But the impact of Covid-19 has been particularly difficult to make sense of, to come to a wise judgement of what it means. As a leader, you need to step back and ask yourself ‘how am I seeing this – and is that a good way?’.” 


Key points include:

  • Three mental frames
  • Consistency and continuity
  • Three steps to move forward


Read the full article, When the picture is blurred change the frame, on LinkedIn. 



Jason George provides insight on the changes that may emerge after the current crisis.


A good strategy should be responsive to the various scenarios that could plausibly materialize, but even the most tightly crafted ones get blown apart when their subject is hit by an asteroid. In our current situation the object wreaking havoc on a planetary scale happens to be a microscopic bit of encapsulated genetic information containing less data than an image used as website filler.

Starting in an animal market in a city that is larger than many globally prominent ones and yet unknown to the average person outside China, the newest coronavirus variant has managed to vaporize years of effort and planning. Retail, hospitality, and travel businesses have watched their markets disappear overnight, the wealthy are packing off to second homes away from the urban crush, and politicians are unleashing fiscal and monetary interventions at a scale unprecedented in history.


Insights on the future of the new normal include:

  • Behaviour changes
  • Humanity exposed
  • The fragility of supply chains
  • Robust systems
  • Relationships 


Read the full article, Strategy, disrupted. Everything has changed, on Jason’s website.


In this TEDX talk at Columbia University, Kaihan Krippendorff discusses employee innovation within the model of disruption, and how it helps activate lean, agile innovation and growth in your organization. 


“Employees are the number one source of innovative growth options and the only remaining source of true competitive advantage. Arming them with the skills and tools necessary to innovate on a continual basis is of paramount importance to organizational survival.”


Points covered in the talk include:

-The path of the entrepreneur

-Disruptive innovation

-The innovation myth


Watch the Ted Talk, Change the World without Quitting Your Job, on Youtube.