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Digitizing retailing

Digitizing retailing

  Thomas K. Hamann shares a white paper on the sale of cars in Germany and the factors that lie behind the current market situation. Car dealers in Germany have opened again ca. four weeks ago. But the situation has hardly changed since then; new car sales are still down (Helmut Kluger in Automobilwoche 11/12 2020). Do customers simply no longer want to buy new cars? Or is this due to hurdles that can be lowered by dealers, e.g. through…