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digitizing retail

digitizing retail

Carlos Castelan shares an article that looks forward at how omnichannel fulfillment continues to be an imperative for retailers.  Omnichannel fulfillment remains an imperative  for retailers that are aiming to pick up market share in the coming years. Much has been made of consumers’ return to in-person shopping post-pandemic, but digital sales remain higher across retail than had been projected prior to 2020.   Delivering a consistent digital customer experience is critical for retailers to increase market share in a competitive…