Sugath Warnakulasuriya explains how to take the first step in accessing the digital value in an old-school business model. For leaders of traditional industrial and business service companies operating in eroding markets, the typical daily experience is one of keeping existing customers from leaving, holding onto already scant revenue and margins, and staying alive. Entertaining thoughts of getting lots more new customers or becoming more profitable is a rare luxury amidst constant fear of new digitally native attackers turning…