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Digital Strategy

Digital Strategy

Umbrex is pleased to welcome Samantha O’Neill.  Samantha is an independent consultant with expertise in Marketing, Digital strategy and Customer Experience. She was most recently the Chief Marketing Officer for Sun Life Canada where she ran a broad portfolio including Marketing, Customer strategy, the Digital properties (from the strategy through development), and the newly built Customer Experience capabilities. Prior to Sun Life, she was with LoyaltyOne and ran their Analytics function, serving Air Miles’ Partners with advanced analytics to support…
  Nils Boeffel provides key steps you can take to ensure your digital strategy will be successful.  Everyone is talking about digitalization, but many people and organizations get it wrong. To them it means throwing technology at things, hoping that they will get better. What is it really, what does it mean, and how do you think about it and implement it? Last year I led a digitalization workshop at a company where they were looking to increase their digitization…
Umbrex is pleased to welcome Suheb Ahmad with Digital. Suheb is an entrepreneur and an ex-BCG consultant. He was one of the few associate consultants hired specifically for digital practice in BCG. He is particularly good at building long-lasting client relationships and has a knack for product development and problem-solving.  With over 4+ years of experience and his background, surely sets him apart from others….
  Morten Stilling shares an insightful white paper that explains what the SPOT model is and why it can help you through the initial digital discovery process.  The SPOT Model is a simple but powerful methodology for digitalizing your business with a clear outset in your business strategy. It brings out experienced pains and identified opportunities, and observes common themes found across these. Strategic objectives guiding your business Pains experienced by your organization Opportunities identified by your team Themes observed…
  Nils Boeffel explains what can go wrong with a digital strategy and shares tips on how to develop a successful digital strategy.  Everyone is talking about digitalization, but many people and organizations get it wrong. To them it means throwing technology at things, hoping that they will get better. What is it really, what does it mean, and how do you think about it and implement it? Last year I led a digitalization workshop at a company where they…
Umbrex is pleased to welcome Christopher Rischard.  Christopher Rischard spent eight years as Digital Leader in the TMT practice at Booz & Company based in Paris and Madrid focused on digitalization, data and tech-enabled growth strategy. After several years as a Principal, he set off as an independent consultant in London in 2014. Prior to Booz and his MBA at INSEAD, Christopher lived in Washington DC where he was raised and he worked for 8 years in enterprise solutions sales…
Umbrex is pleased to welcome Luke Xie with Lux Advisors.  Luke is a former McKinsey Business Analyst with the strategy practice and has been independent consulting since 2013. He has operating experience across early & late stage start-ups including Airbnb, Sentio (consumer hardware), and Coda Automotive (electric vehicles). Luke also has venture capital experience from working at Romulus Capital (early stage) and RocketFuel (blockchain). He has functional expertise in digital strategy, due diligence, entrepreneurship, growth, innovation, and support. Luke lives in Los Angeles…
Stephen Redwood provides a post that addresses a common problem most companies face when shifting to a new system: how to organize all the moving parts to prepare for the transformation.    Not since the world went from moving around by horse and cart to the use of steam engines, has the pace of change accelerated as much as it is now. So, when back in February 2018 Forrester published a paper entitled Digital Rewrites the Rules of Business it…
In the digital age, Amanda Setili explains why every company — big or small – needs a platform strategy to connect with customers.   Today’s businesses now live or die based on how well they cultivate and connect those who they do business with. Just look at the seven most valuable companies in 2019—Apple, Microsoft, Alphabet (parent company of Google), Amazon, Facebook, Alibaba and Tencent. Each created their success by deliberately and aggressively building powerful platforms to connect customers, content…