Umbrex is pleased to welcome Danielle Anderson with Perspective Consulting. Danielle is a Customer Experience, Digital Strategy and Innovation Specialist with 19+ years of experience in consumer-focused industries including Retail, Luxury Goods and Hospitality. She has a successful track record of advising Boards and partnering with CEOs to drive high-value initiatives, build unique brand experiences […]
This short post from Nora Ghaoui reveals how a digital strategy that starts at the bottom is the best way to achieve top-down transformation. I want to share the story of the Philips digital strategy to illustrate a point that I have observed: A top-down transformation only gains momentum after bottom-up initiatives have reached their […]
Umbrex is pleased to welcome Christian Kählig with Ideas Enabled GmbH. Christian is a Digital Executive: – Seasoned executive with comprehensive hands-on experience in the definition and execution of digital business models in the SaaS and eCommerce industry — all that with a good sense for markets and trends – Thought leader and expert in […]
Umbrex is pleased to welcome Nabil Latif. With over 12 years of advising global companies, Nabil has a demonstrated track record in planning and delivering large-scale, complex transformations averaging a value of over $100 million. His expertise lies in end-to-end digital and technology-driven business strategies, from current state analysis to business case formulation and implementation […]
Umbrex is pleased to welcome Samantha O’Neill. Samantha is an independent consultant with expertise in Marketing, Digital strategy and Customer Experience. She was most recently the Chief Marketing Officer for Sun Life Canada where she ran a broad portfolio including Marketing, Customer strategy, the Digital properties (from the strategy through development), and the newly built […]
Nils Boeffel provides key steps you can take to ensure your digital strategy will be successful. Everyone is talking about digitalization, but many people and organizations get it wrong. To them it means throwing technology at things, hoping that they will get better. What is it really, what does it mean, and how do […]
Umbrex is pleased to welcome Suheb Ahmad with Digital. Suheb is an entrepreneur and an ex-BCG consultant. He was one of the few associate consultants hired specifically for digital practice in BCG. He is particularly good at building long-lasting client relationships and has a knack for product development and problem-solving. With over 4+ years of […]
Morten Stilling shares an insightful white paper that explains what the SPOT model is and why it can help you through the initial digital discovery process. The SPOT Model is a simple but powerful methodology for digitalizing your business with a clear outset in your business strategy. It brings out experienced pains and identified […]
Nils Boeffel explains what can go wrong with a digital strategy and shares tips on how to develop a successful digital strategy. Everyone is talking about digitalization, but many people and organizations get it wrong. To them it means throwing technology at things, hoping that they will get better. What is it really, what […]
Umbrex is pleased to welcome Christopher Rischard. Christopher Rischard spent eight years as Digital Leader in the TMT practice at Booz & Company based in Paris and Madrid focused on digitalization, data and tech-enabled growth strategy. After several years as a Principal, he set off as an independent consultant in London in 2014. Prior to […]
