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digital media

digital media

  Jeffery Perry shares a post on how business must walk a fine line between delivering content through digital media and overstepping consumer privacy. In the age of data analytics and digital marketing, businesses have grown in the ability to gain insights into consumer needs based on capturing their behavior and tendencies. Consumers want their preferences known and often freely share their information to get more personalized and tailored experiences. At the same time, consumers increasingly want their privacy. This…