digital design

digital design

Morten Stilling shares a white paper that outlines a strategy-focused model for systematically

identifying organizational pains and opportunities as well as underlying themes.

“Industry 4.0 is here, and Digitalization is hyped. But most organizations pursue their digital

agendas with a technology focus, which brings alluring short-term results but gets in the way of

delivering true long-term value. This article outlines a strategy-focused model for systematically

identifying organizational pains and opportunities as well as underlying themes. By applying The

SPOT Model to your digital discovery process, your organization will be able to pursue a digital

agenda with maximum impact on your strategic business objectives.

Industry 4.0 and Digitalization

Sophisticated technologies have been around for a long time, but something new is

happening. Technology has developed to such a level of maturity that the human mind has

become the limiting factor. If we can dream it up, machines can do it. And even if we can’t

dream it up, sometimes machines can dream it up for us and make it happen.

At the Hannover Messe in 2011, the German government launched a campaign to drive

disruptive innovations within the country’s substantial manufacturing industry. Later named

“Industry 4.0” or “the fourth industrial revolution”, the campaign and the concept spread well

beyond German manufacturing to affect many other industries across the globe.

Although only vaguely defined, Industry 4.0 is about big industrial changes enabled by big

technological developments. The first industrial revolution was arguably driven by the

introduction of the steam engine towards the end of the 18th century, which enabled

industrial mechanization. The second industrial revolution was driven by the introduction of

electrical power towards the end of the 19th century, which enabled assembly lines and

industrial mass production. The third industrial revolution was driven by the introduction of

electronics and computers during the second half of the 20th century, which enabled

industrial automation. And now, the introduction of cloud technologies, the internet of

things, and related network-enabled technologies drive the fourth industrial revolution,

which connects everything in a gigantic global network of IT systems, household devices,

manufacturing machines, power generation systems, etc. Everything is connected, devices as

well as data. And when we include artificial intelligence, robotic process automation, and

other analysis-focused technologies, the opportunities are endless.

A major component of Industry 4.0, which has almost become synonymous with the concept

itself, is Digitalization. Equally vaguely defined, Digitalization is currently hyped to such a

degree that everyone claims to be doing it, while few can explain what “it” is, and no one can

credibly describe how “it” should be done”

Key points include:

  • The allure of new technologies

  • The SPOT model

  • Pulling people together


Access the white paper, A Strategic Approach to Digitalization, on

Umbrex is pleased to welcome Chris Rooney with BosunPartners.  Chris has spent the last five years building Wipro’s Digital business and the global leader of the Digital Transformation practice, serving a series of clients on strategic business initiatives from design ideation to business operations. Before Wipro, he was COO of a series of privately held financial services companies and a discrete manufacturer as part of the lead investor’s portfolio operations.

Chris is an alum of McKinsey, where he was an associate principal of the Stanford office.  He lives in Jamestown with his wife, and his two children have just started their careers. He still enjoys playing lacrosse & find a local boxing gym. Chris is happy to collaborate on projects involving digital design or business operations divestiture and go-to-market/commercialization.

Umbrex is pleased to welcome Jay Jung with Embarc Advisors.  Jay Jung was an Engagement Manager in McKinsey’s Hong Kong office where he was part of the Corporate Finance practice. His prior experience includes investment banking at Goldman Sachs New York and San Francisco offices, where he was a Vice President and completed ~$50 billion M&A and capital market in transactions.  He also started his own technology startup, which raised funding from Softbank and other VCs.

In 2018, Jay started a consulting firm focused on helping startups and small medium size business in their fundraising, strategic finance, growth and M&A. He also works with private equity and venture capital firms in supporting investment due diligence, financial modeling and presentations. Jay lives in San Francisco, California. Jay is happy to collaborate on projects involving complex financial modeling, capital raise or M&A.