In this evergreen post from Shane Heywood, he identifies the importance of recognizing the difference between the rich and poor. Non-uniform: Consumer Choices and the BOP Despite similar low levels of income, low-income households have different product preferences and different shopping styles. Do development practitioners need a reminder of this? Different folks, different strokes While working in Bangladesh, with BRAC, one of the world’s largest NGO, on a Microfinance initiative 7 years ago, I met 15 women. All were clients…