Umbrex is pleased to welcome Brad Sostack. Brad Sostack spent two years in McKinsey’s operations practice and has over 15 years of leadership experience in transformation strategy, operational planning and execution, and change management. Brad served in the United States Navy as an enlisted technician and as an officer specializing in the operations and maintenance of nuclear submarines. He holds a Masters’ of Business Administration from the University of Florida and Bachelor of Science in Civil Engineering from Oregon State…

Subscription businesses were a big deal in 2019, so what’s the forecast for 2020? Robbie Kellman Baxter shares her expertise on what lies ahead.  I’m no fortune teller, but something about the beginning of a new year and a new decade makes me want to start spouting predictions. Actually, this isn’t the first time I have taken a crack at predictions. The final chapter of my new book THE FOREVER TRANSACTION is all about the future of subscription and membership…

Robbie Kellman Baxter reviews the progression of the subscription business model, from the early days of SaaS to a future of manufacturing based on the subscription model. My first job after business school was as a product manager at an enterprise software company. I picked it because it was one of the first companies experimenting with what today we call Software-as-a-Service, and I could see that was going to be the futureIt just made so much sense. The old business model…

Robbie Kellman Baxter explains how to navigate the legal labyrinth when establishing a Saas business, and save a bundle on legal advice.   On my first day of high school, not one teacher talked about math, or history, or German, or literature, or biology. Instead, each teacher handed out and then discussed lists of rules which explained, in excruciating detail, what would happen if we were late to class, or skipped class, or didn’t turn in assignments. I had two…